Xponential Fitness, Inc. (XPOF) Stock

Xponential Fitness, Inc. (XPOF) is a Communication Services stock trading at $5.04 (as of 2026-08-20), with a market capitalization of $212.05M. Figures are sourced from first-party U.S. SEC EDGAR filings and market data.

Xponential Fitness, Inc., through its subsidiaries, operates a fitness franchising business offering studio-based classes under brands such as Club Pilates, Pure Barre, CycleBar, StretchLab, Row House, YogaSix, Rumble, AKT, Stride, and BFT. It serves franchisees in the United States and internationally.

Understand Xponential Fitness, Inc.: how it makes money

Xponential Fitness operates boutique fitness franchises under brands like Club Pilates, Pure Barre, CycleBar, StretchLab, Row House, YogaSix, Rumble, AKT, Stride, and BFT, and it makes money primarily from franchise-related revenue streams (including franchise revenue and franchise marketing fund revenue), with equipment and merchandise revenue shown as 0.0B in the provided breakdown.

Profit generation is structurally tied to franchising studios and sustaining the member base, because the provided revenue breakdown is dominated by franchise-related revenue lines (franchise revenue, franchise marketing fund revenue, other service revenue, and acquisition revenue), while equipment and merchandise revenue are shown as 0.0B.

Business quality (Mixed): Limited data alignment for investing-level segmentation, and the latest quarter revenue is shown as 0.0B, which limits confidence in any revenue-based breakdown.

Bull case

  • Studio expansion and pipeline support: The company reports Net New Studios of 115 and an Active Pipeline of Contractually Obligated Studios of 2,800, along with Global Open Studios of 3,137.
  • Strong member participation in North America: Actively Paying Membership Percentage (North America) is reported at 92.0%, with Churn After Twelve Months of 1.5%.

Bear case

  • Footprint contraction risk: Global Studio Closures are reported at 26.
  • Retention sensitivity: Churn After Twelve Months is reported at 1.5%, meaning member retention remains a key swing factor for ongoing franchise economics.
Valuation — source: SEC EDGAR (first-party)
Price$5.04
Market Cap$212.05M
EV / EBITDA14.1
Price / Sales22.53
FCF Yield-26.5%
DCF Value (model)$11.18
DCF Upside vs Price121.6%
Profitability & Growth — source: SEC EDGAR
Revenue (TTM)$11.09M
Net Margin-348.7%
Revenue Growth (YoY)-20.7%
EPS Growth (YoY)-35.2%
FCF Growth (YoY)255.2%
Financial Health — source: SEC EDGAR
Altman Z-Score-2.71 (distress)
Valuation vs Sector & Industry
Sector P/E (Communication Services)24.4
Industry P/E (Entertainment)39.5
Smart-Money Activity — SEC Form 4 / 13F / Congressional disclosures
Top Institutional HolderVoss Capital, LP ($38.88M)
Institutional Holders Tracked10
Company
SectorCommunication Services
IndustryEntertainment
CEOMichael Nuzzo
Employees288
CountryUS
IPO Date2021-07-23

Related Companies (Business model: Online Gaming / Sportsbook / Casino Operator; 8 closest by market cap; US-domiciled)

  • Rush Street Interactive, Inc. (RSI)
  • StubHub Holdings, Inc. (STUB)
  • United Parks & Resorts Inc. (PRKS)
  • Pursuit Attractions and Hospitality, Inc. (PRSU)
  • Falcon's Beyond Global, Inc. Class A Common Stock (FBYD)
  • Seaport Entertainment Group Inc. (SEG)
  • Enhanced Group Inc. (ENHA)
  • Vivid Seats Inc. (SEAT)
XPOF earnings history · XPOF institutional & insider holders · XPOF KPIs & operating metrics · XPOF financials · XPOF investor presentations & press releases · XPOF SEC filings · XPOF peers · Congress trades · Insider trades · Short interest · Stock screener

Data as of 2026-08-20.

Figures sourced from U.S. Securities and Exchange Commission (SEC EDGAR) filings and market data. Not personalized investment advice.