Pursuit Attractions and Hospitality, Inc. (PRSU) Stock

Pursuit Attractions and Hospitality, Inc. (PRSU) is a Communication Services stock trading at $47.99 (as of 2026-08-20), with a market capitalization of $1.31B and a trailing P/E of 45.4. Figures are sourced from first-party U.S. SEC EDGAR filings and market data.

Pursuit Attractions and Hospitality, Inc. owns and operates hospitality destinations in the United States, Canada, and Iceland, including attractions and lodges that include restaurants, retail, and transportation facilities. The company is headquartered in Scottsdale, Arizona and changed its name from Viad Corp to Pursuit Attractions and Hospitality, Inc. in January 2025.

Understand Pursuit Attractions and Hospitality, Inc.: how it makes money

Pursuit Attractions and Hospitality owns and operates hospitality destinations, earning revenue from attraction ticket sales, lodging room revenue, and other hospitality offerings.

Even with very high gross margin (94.2%), the company generated a deeply negative operating margin (negative 50.2%), suggesting that operating costs can outweigh gross profit unless revenue scale improves.

Revenue by segment (latest quarter)
Pursuit$0.1B
Tickets$0.0B
Lodging$0.0B
Other$0.0B

Business quality (Weak): High reported gross margin but a large operating loss indicates the key question is whether revenue drivers can cover operating expenses, not just gross profitability.

Valuation: At 54× earnings, PRSU trades in line with the Entertainment average (53×). Note: one-time items can distort reported P/E.

Bull case

  • Attraction and lodging activity exists across multiple revenue streams (tickets, lodging, and other Pursuit revenue): The provided operating indicators (Attraction Visitors, Lodging Room Nights) give investors measurable demand drivers to track.
  • Very high gross margin (94.2%) in the latest reported period: This suggests gross profit can be strong when revenue is generated, even though operating results are currently negative.

Bear case

  • Deep operating loss in the latest reported period: Operating margin was negative 50.2%, meaning operating expenses and other costs are significantly outweighing gross profit.
  • Small total revenue base (revenue of 0.1B) relative to the size of the operating loss: With losses at the operating line, the business may be sensitive to declines in visitor demand or lodging performance.
Valuation — source: SEC EDGAR (first-party)
Price$47.99
Market Cap$1.31B
P/E Ratio45.4
EV / EBITDA13.7
Price / Book2.14
Price / Sales2.81
DCF Value (model)$6.63
DCF Upside vs Price-86.2%
Profitability & Growth — source: SEC EDGAR
Revenue (TTM)$452.42M
Net Margin5.0%
Revenue Growth (YoY)37.4%
EPS Growth (YoY)-18.9%
Financial Health — source: SEC EDGAR
Altman Z-Score3.37 (safe)
Valuation vs Sector & Industry
Stock P/E45.4
Sector P/E (Communication Services)24.4
Industry P/E (Entertainment)39.5
vs Sector86.3%
vs Industry15.0%
Smart-Money Activity — SEC Form 4 / 13F / Congressional disclosures
Top Institutional HolderCrestview Partners IV GP, L.P. ($245.46M)
Institutional Holders Tracked10
Company
SectorCommunication Services
IndustryEntertainment
CEODavid W. Barry
Employees1,500
CountryUS
IPO Date2004-06-22

Related Companies (Business model: Online Gaming / Sportsbook / Casino Operator; 8 closest by market cap; US-domiciled)

  • Vail Resorts, Inc. (MTN)
  • Madison Square Garden Entertainment Corp. (MSGE)
  • Rush Street Interactive, Inc. (RSI)
  • StubHub Holdings, Inc. (STUB)
  • United Parks & Resorts Inc. (PRKS)
  • Falcon's Beyond Global, Inc. Class A Common Stock (FBYD)
  • Seaport Entertainment Group Inc. (SEG)
  • Enhanced Group Inc. (ENHA)
PRSU earnings history · PRSU institutional & insider holders · PRSU KPIs & operating metrics · PRSU financials · PRSU investor presentations & press releases · PRSU SEC filings · PRSU peers · Congress trades · Insider trades · Short interest · Stock screener

Data as of 2026-08-20.

Figures sourced from U.S. Securities and Exchange Commission (SEC EDGAR) filings and market data. Not personalized investment advice.