Vivid Seats Inc. (SEAT) Stock

Vivid Seats Inc. (SEAT) is a Communication Services stock trading at $6.68 (as of 2026-08-20), with a market capitalization of $75.09M and a trailing P/E of 0.1. Figures are sourced from first-party U.S. SEC EDGAR filings and market data.

Vivid Seats Inc. operates an online ticket resale marketplace in the United States and Canada. It operates through a Marketplace segment that facilitates ticket sales between buyers and sellers via its website and mobile apps and a Resale segment that acquires tickets to resell, alongside enterprise software and tools (Skybox) used to manage ticket inventory and fulfillment across marketplaces.

Understand Vivid Seats Inc.: how it makes money

Vivid Seats runs an online secondary ticket marketplace for live events in the United States and Canada, earning money by processing ticket sales through its Marketplace platform (including website and mobile) and taking revenue tied to Marketplace transactions, while also providing Skybox tools for ticket sellers.

Marketplace profit is driven by taking a share of ticket transaction value, so Marketplace Revenue depends on Marketplace Gross Order Value and the Marketplace Take Rate, with additional momentum indicators coming from where orders originate (for example, Vivid Seats app share).

Business quality (Weak): The operating KPI set highlights how the Marketplace creates value (orders, gross order value, take rate) and Skybox adoption, but this snapshot does not provide segment revenue split for Resale or margin data (gross and operating margins are null).

Valuation: At 6× earnings, SEAT trades 89% below the Entertainment average (53×). Note: one-time items can distort reported P/E.

Bull case

  • Skybox usage by professional sellers: Exclusive Professional Seller Usage of Skybox Enterprise Resource Planning is 55%, which suggests a meaningful share of seller workflow may run through Vivid Seats tools.
  • Strong engagement within the app: Vivid Seats App Share of Gross Order Value is 40%, and Ticket Orders from Game Center Users Occurring Within the App is 95%, indicating customers often complete purchases inside the app experience.
  • Customer repeat behavior and conversion: Repeat Rate for New Customers (Game Center Interacted) is 55%, and Game Center Purchase Rate Uplift is 36%, supporting a higher likelihood that newer users transact after interacting with Game Center.

Bear case

  • Cancellations still matter to transaction economics: Canceled Gross Order Value as a Percentage of Pre-Canceled Gross Order Value is 1.4%, which can reduce realized ticket sales value versus initial demand.
  • Marketplace revenue depends on transaction throughput: Because Marketplace Revenue is linked to Marketplace Gross Order Value and Marketplace Orders, any reduction in order flow or take-rate efficiency would directly affect results (Marketplace Revenue is 0.2 in the provided snapshot).
  • Seller- and partner-driven distribution: Marketplace transactions are processed through distribution partners as well as Vivid Seats channels, which can add dependency on third-party distribution and the underlying ticket supply they bring to the platform.
Valuation — source: SEC EDGAR (first-party)
Price$6.68
Market Cap$75.09M
P/E Ratio0.1
Price / Sales0.19
FCF Yield9.8%
DCF Value (model)$5.49
DCF Upside vs Price-17.8%
Profitability & Growth — source: SEC EDGAR
Revenue (TTM)$450.51M
Net Margin178.9%
Revenue Growth (YoY)-9.2%
FCF Growth (YoY)-97.2%
Financial Health — source: SEC EDGAR
Altman Z-Score-5.84 (distress)
Valuation vs Sector & Industry
Stock P/E0.1
Sector P/E (Communication Services)24.4
Industry P/E (Entertainment)39.5
vs Sector-99.7%
vs Industry-99.8%
Smart-Money Activity — SEC Form 4 / 13F / Congressional disclosures
Top Institutional HolderSilver Rock Financial LP ($336.53M)
Institutional Holders Tracked10
Company
SectorCommunication Services
IndustryEntertainment
CEOLawrence C. Fey
Employees768
CountryUS
IPO Date2021-10-20

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SEAT earnings history · SEAT institutional & insider holders · SEAT KPIs & operating metrics · SEAT financials · SEAT investor presentations & press releases · SEAT SEC filings · SEAT peers · Congress trades · Insider trades · Short interest · Stock screener

Data as of 2026-08-20.

Figures sourced from U.S. Securities and Exchange Commission (SEC EDGAR) filings and market data. Not personalized investment advice.