United Parks & Resorts Inc. (PRKS) is a Communication Services stock trading at $44.85 (as of 2026-08-20), with a market capitalization of $2.03B and a trailing P/E of 24.1. Figures are sourced from first-party U.S. SEC EDGAR filings and market data.
United Parks & Resorts Inc., through its subsidiaries, operates theme parks and related water attractions in the United States, including SeaWorld parks in Orlando, San Antonio, and San Diego, and Busch Gardens parks in Tampa and Williamsburg. It also runs water parks and additional parks, serving guests at its properties under the SeaWorld, Busch Gardens, Aquatica, Discovery Cove, Water Country USA, Adventure Island, and Sesame Place brands.
United Parks & Resorts operates SeaWorld and Busch Gardens theme parks, plus related water attractions and a reservations-only theme park, and it makes money primarily by selling admission and generating in-park guest spending.
Profitability is primarily driven by attendance (guests) and guest spending per visit, with attendance influenced by weather-related reductions and international visitation declines, and spending supported by a long streak of in-park per-capita spending growth and high mobile ordering penetration.
Business quality (Weak): The latest quarter shows negative operating margin (-3.1%) on revenue of about $0.3B, but the provided facts do not include gross margin or a clean, official segment revenue breakdown, limiting visibility into what is driving profit.
Valuation: At 18× earnings, PRKS trades 67% below the Entertainment average (53×). Note: one-time items can distort reported P/E.
| Price | $44.85 |
| Market Cap | $2.03B |
| P/E Ratio | 24.1 |
| EV / EBITDA | 9.9 |
| Price / Sales | 1.31 |
| FCF Yield | 11.2% |
| DCF Value (model) | $118.36 |
| DCF Upside vs Price | 163.9% |
| Revenue (TTM) | $1.66B |
| Net Margin | 10.1% |
| Revenue Growth (YoY) | -3.6% |
| EPS Growth (YoY) | -19.1% |
| FCF Growth (YoY) | -29.8% |
| Altman Z-Score | 1.91 (grey) |
| Stock P/E | 24.1 |
| Sector P/E (Communication Services) | 24.4 |
| Industry P/E (Entertainment) | 39.5 |
| vs Sector | -1.2% |
| vs Industry | -39.0% |
| Top Institutional Holder | Hill Path Capital LP ($888.53M) |
| Institutional Holders Tracked | 10 |
| Congressional Trades (recent) | 1 |
| Sector | Communication Services |
| Industry | Entertainment |
| CEO | Marc G. Swanson |
| Employees | 3,300 |
| Country | US |
| IPO Date | 2013-04-19 |
Data as of 2026-08-20.
Figures sourced from U.S. Securities and Exchange Commission (SEC EDGAR) filings and market data. Not personalized investment advice.