Snap Inc. (SNAP) Stock

Snap Inc. (SNAP) is a Technology stock trading at $4.53 (as of 2026-07-17), with a market capitalization of $7.89B. Figures are sourced from first-party U.S. SEC EDGAR filings and market data.

Snap Inc. operates a camera application, Snapchat, along with related eyewear and advertising offerings. It provides user features such as visual communication tools (e.g., camera, messaging, maps, stories, and spotlight), Spectacles eyewear that connects with Snapchat, and ad products including AR and various Snap ad formats for advertisers.

Understand Snap Inc.: how it makes money

Snap Inc. runs Snapchat (a camera and short video and image communication app) and monetizes it through advertising products and Snapchat Plus subscriptions.

Snap’s profit model depends on how effectively it turns user engagement into advertising revenue, while managing infrastructure costs that are included in its adjusted cost of revenue.

Revenue by segment (latest quarter)
Ads$1.2B
Snapchat Plus$0.3B

Business quality (Weak): Useful view into revenue drivers (Advertising Revenue, Snapchat Plus Subscriptions) and a cost anchor (Infrastructure Costs in adjusted cost of revenue), but segment detail is limited to the provided revenue components.

Bull case

  • Revenue mix includes both advertising and Snapchat Plus subscription revenue, which can diversify monetization sources: Advertising Revenue is 1.24B, and Other Revenue from Snapchat Plus Subscriptions is 0.28B for the quarter provided.
  • The business has large engagement at multiple layers of the platform, which supports ongoing monetization efforts: Daily Active Users are 483M, Monthly Active Users are 956M, and Spotlight Monthly Active Users are 550M.

Bear case

  • Profitability is currently negative, indicating that operating costs and other expenses are exceeding operating contribution: Operating margin is -4.9% for the period provided.
  • Infrastructure costs are a meaningful part of the cost structure, which can pressure margins if revenue growth slows: Infrastructure Costs Included in Adjusted Cost of Revenue are 0.48B, versus Advertising Revenue of 1.24B.
Valuation — source: SEC EDGAR (first-party)
Price$4.53
Market Cap$7.89B
Price / Book3.79
Price / Sales1.29
FCF Yield7.7%
Profitability & Growth — source: SEC EDGAR
Revenue (TTM)$5.93B
Net Margin-7.8%
Revenue Growth (YoY)12.1%
EPS Growth (YoY)-37.5%
FCF Growth (YoY)150.0%
Financial Health — source: SEC EDGAR
Altman Z-Score-0.60 (distress)
Piotroski F-Score6/9 (moderate)
Valuation vs Sector & Industry
Sector P/E (Technology)34.7
Industry P/E (Business Services)30.7
Smart-Money Activity — SEC Form 4 / 13F / Congressional disclosures
Top Institutional HolderVANGUARD GROUP INC ($817.10M)
Institutional Holders Tracked10
Congressional Trades (recent)10
Company
SectorTechnology
IndustryBusiness Services
CEOEvan T. Spiegel
Employees5,061
CountryUS
IPO Date2017-03-02

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SNAP earnings history · SNAP institutional & insider holders · SNAP KPIs & operating metrics · Congress trades · Insider trades · Short interest · Stock screener

Data as of 2026-07-17.

Figures sourced from U.S. Securities and Exchange Commission (SEC EDGAR) filings and market data. Not personalized investment advice.