MNTN Inc. (MNTN) Stock

MNTN Inc. (MNTN) is a Technology stock trading at $12.67 (as of 2026-08-20), with a market capitalization of $996.41M and a trailing P/E of 32.5. Figures are sourced from first-party U.S. SEC EDGAR filings and market data.

MNTN, Inc. provides Performance TV software and performance advertising services in the United States. Its platform supports audience targeting and campaign planning using MNTN Matched technology and includes tools for segmentation, ad building, prospecting, and reporting, helping marketers attribute views to purchases or other actions.

Understand MNTN Inc.: how it makes money

MNTN, Inc. provides performance TV software and advertising services that help marketers target audiences using MNTN Matched technology, with the goal of directly attributing each TV view to purchases or other actions.

Profitability is fundamentally driven by monetizing each active Performance Television customer through the software-enabled attribution workflow, captured by the Average Revenue per Active Performance Television Customer metric.

Business quality (Solid): MNTN is centered on performance TV advertising software with audience targeting and direct view-to-action attribution, and it tracks operating indicators tied to customer monetization and lead source, but a clean reportable segment breakdown is not provided here.

Valuation: Trades at 6× trailing earnings · $1B market cap.

Bull case

  • Direct attribution is a core product goal: MNTN enables marketers to target audiences through MNTN Matched technology and directly attribute each view to a purchase or other action.
  • End-to-end campaign and analytics tooling: The platform includes segmentation tools, intelligent campaign planning, advanced audience targeting, prospecting, a creative ad builder, and data analytics reporting.
  • Operating indicators focus on customer monetization and lead mix: The company highlights Average Revenue per Active Performance Television Customer and also tracks the Percentage of Revenue from Inbound Leads.

Bear case

  • Revenue dependence on inbound lead flow: Percentage of Revenue from Inbound Leads is 77.0 percent, which can indicate sensitivity to changes in inbound demand.
  • High share of new-to-TV advertiser starts: Percentage of Customers That Had Never Advertised on Television (New 2025 Launches) is 97.0 percent, which may imply longer adoption or education needs for advertisers new to television.
Valuation — source: SEC EDGAR (first-party)
Price$12.67
Market Cap$996.41M
P/E Ratio32.5
EV / EBITDA18.5
Price / Book2.98
Price / Sales3.32
DCF Value (model)$36.57
DCF Upside vs Price188.6%
Profitability & Growth — source: SEC EDGAR
Revenue (TTM)$290.09M
Net Margin-2.2%
Revenue Growth (YoY)28.6%
EPS Growth (YoY)-94.5%
Financial Health — source: SEC EDGAR
Altman Z-Score6.03 (safe)
Valuation vs Sector & Industry
Stock P/E32.5
Sector P/E (Technology)33.9
Industry P/E (Business Services)30.0
vs Sector-4.3%
vs Industry8.4%
Smart-Money Activity — SEC Form 4 / 13F / Congressional disclosures
Top Institutional HolderMERCATO PARTNERS GROWTH III GP, LLC ($114.42M)
Institutional Holders Tracked10
Company
SectorTechnology
IndustryBusiness Services
CEOMark Douglas
Employees499
CountryUS
IPO Date2025-05-22

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MNTN earnings history · MNTN institutional & insider holders · MNTN KPIs & operating metrics · MNTN financials · MNTN investor presentations & press releases · MNTN SEC filings · MNTN peers · Congress trades · Insider trades · Short interest · Stock screener

Data as of 2026-08-20.

Figures sourced from U.S. Securities and Exchange Commission (SEC EDGAR) filings and market data. Not personalized investment advice.