Pinterest, Inc. (PINS) Stock

Pinterest, Inc. (PINS) is a Technology stock trading at $23.20 (as of 2026-07-17), with a market capitalization of $14.77B and a trailing P/E of 44.2. Figures are sourced from first-party U.S. SEC EDGAR filings and market data.

Pinterest, Inc. operates as a visual discovery engine in the United States and internationally. The company's engine allows people to find inspiration for their lives, including recipes, style and home inspiration, DIY, and others; and provides video, product, and idea pins. It shows visual machine learning recommendations based on pinners taste and interests. The company was formerly known as Cold Brew Labs Inc. and changed its name to Pinterest, Inc. in April 2012. Pinterest, Inc. was incorporated in 2008 and is headquartered in San Francisco, California.

Understand Pinterest, Inc.: how it makes money

Pinterest runs a visual discovery engine that shows machine learning recommendations and pin content (like recipes, style, and home inspiration) and it makes money through monetization tied to lower-funnel revenue in its feed.

Pinterest needs to convert large-scale discovery and engagement signals (Monthly Active Users, Monthly Searches, and Perceived Relevance Score) into monetizable lower-funnel revenue, reflected by the 'Pinterest Performance Plus Mix (Lower-Funnel Revenue)' metric.

Revenue by segment (latest quarter)
USCA	$0.8B
Europe	$0.2B
RestWorld	$0.1B

Business quality (Weak): Pinterest shows strong gross margin, but the company is not yet converting that revenue into operating profit (operating margin is negative). Investor focus should be on engagement quality and the mix of lower-funnel monetization.

Valuation: Trades at 43× trailing earnings · $13B market cap.

Bull case

Scale and reach: Pinterest reported 631,000,000 Monthly Active Users globally.
Strong engagement and discovery activity: The company reported 80,000,000,000 Monthly Searches on Platform.
Recommendation quality signal: Perceived Relevance Score was 94%.
Monetization mix tied to lower-funnel revenue: Pinterest Performance Plus Mix (Lower-Funnel Revenue) was 30%.
Lower-funnel linking coverage: Direct Links Coverage of Lower-Funnel Revenue was 97%.

Bear case

Operating losses: Operating margin was -8.0% for the period ending 2026-03-31.
Monetization may depend on execution of lower-funnel products: Lower-funnel revenue mix is 30%, so a shift in that mix can impact overall monetization even if total engagement remains strong.
Ecosystem dependence: Active Advertisers Using Automated Bidding was 90%, which suggests advertiser behavior and tooling adoption can influence monetization outcomes.

Valuation — source: SEC EDGAR (first-party)
Price	$23.20
Market Cap	$14.77B
P/E Ratio	44.2
EV / EBITDA	47.4
Price / Book	5.18
Price / Sales	3.38
FCF Yield	8.2%
DCF Value (model)	$37.13
DCF Upside vs Price	60.0%

Profitability & Growth — source: SEC EDGAR
Revenue (TTM)	$4.22B
Net Margin	9.9%
Revenue Growth (YoY)	17.8%
EPS Growth (YoY)	-1300.0%
FCF Growth (YoY)	-12.6%

Financial Health — source: SEC EDGAR
Altman Z-Score	14.49 (safe)

Valuation vs Sector & Industry
Stock P/E	44.2
Sector P/E (Technology)	34.7
Industry P/E (Business Services)	30.7
vs Sector	27.4%
vs Industry	43.8%

Smart-Money Activity — SEC Form 4 / 13F / Congressional disclosures
Top Institutional Holder	VANGUARD GROUP INC ($1.61B)
Institutional Holders Tracked	10
Congressional Trades (recent)	10

Company
Sector	Technology
Industry	Business Services
CEO	William J. Ready
Employees	4,778
Country	US
IPO Date	2019-04-18

Related Companies (Business model: Ad-Supported Digital Media / Social; 8 closest by market cap; US-domiciled)

Data as of 2026-07-17.

Figures sourced from U.S. Securities and Exchange Commission (SEC EDGAR) filings and market data. Not personalized investment advice.