Rumble Inc. (RUM) Stock

Rumble Inc. (RUM) is a Technology stock trading at $8.44 (as of 2026-08-20), with a market capitalization of $2.40B. Figures are sourced from first-party U.S. SEC EDGAR filings and market data.

Rumble Inc. runs video sharing services through rumble.com and locals.com. Its Rumble platform lets creators host and livestream content, manage and distribute videos, and produce OTT feeds, while locals.com supports subscription-based video sharing.

Understand Rumble Inc.: how it makes money

Rumble Inc. runs video sharing platforms (rumble.com and locals.com) where creators can upload and livestream video, and it makes money by monetizing that content through advertising and audience monetization (including subscription-based offerings).

Rumble's profit potential is structurally tied to whether it can convert large, engaged viewing (and retention) into monetizable revenue streams, mainly advertising and audience monetization, at scalable economics.

Business quality (Weak): This dataset provides clear operating engagement and retention metrics, but segment and revenue detail is limited or not presented as clean official reportable segments, and the latest-quarter reported revenue is shown as 0.0B.

Bull case

  • Scale and engagement are measurable at the platform level: Average Global Monthly Active Users are reported at 56,000,000, and Monthly Engaged Users are reported at 51,000,000.
  • Retention is explicitly tracked: User Retention is reported at 87 percent, including after the 2024 United States General Election.
  • Multiple monetization routes are part of the model: The company operates rumble.com and locals.com, and monetizes content via advertising and audience monetization.

Bear case

  • Reported profitability is deeply negative in the latest quarter: Gross margin is reported at -6.0 percent and operating margin is reported at -153.6 percent (for the period ending 2026-03-31).
  • Monetization intensity appears uncertain from the provided operating metrics: Average Revenue per Monthly Active User is shown as 0.0 USD_B in the provided KPI candidates.
Valuation — source: SEC EDGAR (first-party)
Price$8.44
Market Cap$2.40B
Price / Book1.68
Price / Sales20.37
FCF Yield-6.4%
Profitability & Growth — source: SEC EDGAR
Revenue (TTM)$100.62M
Net Margin-81.3%
Revenue Growth (YoY)60.9%
EPS Growth (YoY)133.3%
FCF Growth (YoY)468.6%
Financial Health — source: SEC EDGAR
Altman Z-Score18.29 (safe)
Valuation vs Sector & Industry
Sector P/E (Technology)33.9
Industry P/E (Business Services)30.0
Smart-Money Activity — SEC Form 4 / 13F / Congressional disclosures
Top Institutional HolderVANGUARD GROUP INC ($55.53M)
Institutional Holders Tracked10
Congressional Trades (recent)1
Company
SectorTechnology
IndustryBusiness Services
CEOChristopher Pavlovski
Employees135
CountryUS
IPO Date2021-04-14

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RUM earnings history · RUM institutional & insider holders · RUM KPIs & operating metrics · RUM financials · RUM investor presentations & press releases · RUM SEC filings · RUM peers · Congress trades · Insider trades · Short interest · Stock screener

Data as of 2026-08-20.

Figures sourced from U.S. Securities and Exchange Commission (SEC EDGAR) filings and market data. Not personalized investment advice.