Whirlpool Corporation (WHR) is a Consumer Discretionary stock trading at $40.35 (as of 2026-08-21), with a market capitalization of $2.62B. Figures are sourced from first-party U.S. SEC EDGAR filings and market data.
Whirlpool Corporation manufactures and markets home appliances and related products. It operates through four segments: North America; Europe, Middle East and Africa; Latin America; and Asia. The company's principal products include refrigerators, freezers, ice makers, and refrigerator water filters; laundry appliances and related laundry accessories; cooking and other small domestic appliances; and dishwasher appliances and related accessories, as well as mixers. It markets and distributes its products primarily under the Whirlpool, Maytag, KitchenAid, JennAir, Amana, Roper, Affresh, Gladiator, Swash, everydrop, Speed Queen, Hotpoint, Bauknecht, Indesit, Ignis, Privileg, Consul, Eslabon de Lujo, Brastemp, Acros, Ariston, Diqua, and Royalstar brands. The company sells its products to retailers, distributors, dealers, builders, and other manufacturers, as well as directly to consumers. Whirlpool Corporation was founded in 1911 and is headquartered in Benton Harbor, Michigan.
Whirlpool manufactures and markets home appliances like refrigerators, laundry appliances, cooking and small domestic appliances, and dishwasher products, selling them under brands such as Whirlpool, Maytag, KitchenAid, JennAir, Amana, Roper, Affresh, and Gladiato.
Whirlpool's profit model is driven by operating earnings (segment EBIT) generated by Major Domestic Appliances, with the largest shown EBIT in North America and much smaller EBIT contributions from other geographies, and smaller support from Small Domestic Appliances.
| MDA NA | $2.2B |
| MDA LatAm | $0.8B |
| MDA Asia | $0.3B |
Business quality (Weak): Segment inputs are taken from available Major Domestic Appliances (MDA) net sales and they sum close to the provided 3.3B total, but the dataset provided does not offer a complete, geometry-by-product breakdown that includes Europe, Middle East and Africa plus small-domestic appliances by geography.
Valuation: At 14× earnings, WHR trades 47% below the Consumer Goods average (26×). Note: one-time items can distort reported P/E.
| Price | $40.35 |
| Market Cap | $2.62B |
| EV / EBITDA | 10.7 |
| Price / Book | 0.67 |
| Price / Sales | 0.19 |
| FCF Yield | -145.5% |
| DCF Value (model) | $99.64 |
| DCF Upside vs Price | 146.9% |
| Revenue (TTM) | $15.52B |
| Net Margin | 2.0% |
| Revenue Growth (YoY) | -6.5% |
| EPS Growth (YoY) | -196.8% |
| FCF Growth (YoY) | -78.9% |
| Altman Z-Score | 1.24 (distress) |
| Piotroski F-Score | 5/9 (moderate) |
| Sector P/E (Consumer Discretionary) | 20.7 |
| Industry P/E (Consumer Goods) | 22.1 |
| Top Institutional Holder | VANGUARD GROUP INC ($395.68M) |
| Institutional Holders Tracked | 10 |
| Congressional Trades (recent) | 10 |
| Sector | Consumer Discretionary |
| Industry | Consumer Goods |
| CEO | Marc Robert Bitzer |
| Employees | 44,000 |
| Country | US |
| IPO Date | 1955-09-15 |
Data as of 2026-08-21.
Figures sourced from U.S. Securities and Exchange Commission (SEC EDGAR) filings and market data. Not personalized investment advice.