SharkNinja, Inc. (SN) Stock

SharkNinja, Inc. (SN) is a Consumer Discretionary stock trading at $180.75 (as of 2026-08-21), with a market capitalization of $25.58B. Figures are sourced from first-party U.S. SEC EDGAR filings and market data.

SharkNinja, Inc. designs and provides consumer appliances across categories including floorcare, cooking and beverage, food preparation, and beauty and home environment/garment care products. It sells these products through retail partners and online and offline channels, as well as through distributors, serving customers worldwide.

Understand SharkNinja, Inc.: how it makes money

SharkNinja designs and sells consumer appliances, including cleaning, cooking and beverage, food preparation, and beauty and home environment products, and earns money from net sales of these products worldwide.

Profitability largely depends on converting branded appliance demand into sell-through while managing inventory levels, and supporting volume through the company’s production footprint (for example, the share of U.S. volume produced outside China).

Revenue by segment (latest quarter)
Domestic	$0.9B
International	$0.5B

Business quality (Mixed): The company shows meaningful operating profitability (operating margin 11.6%) and clear operational focus signals (inventories exiting the period, production sourcing), but the provided information does not include a full official segment breakdown by product line or customer-level KPIs, so investors must rely on inventory and production metrics to gauge execution.

Valuation: At 29× earnings, SN trades 11% above the Consumer Goods average (26×). Note: one-time items can distort reported P/E.

Bull case

Consistent operating profitability: Latest quarter gross margin is 49.2% and operating margin is 11.6%, indicating the business is translating sales into operating earnings.
Production footprint supports supply for the U.S: The company reports a high share of United States volume produced outside China (90%), which can help continuity of supply and reduce reliance on a single production geography.

Bear case

Inventory is a key swing factor: Inventories exiting the period (0.97 USD_B) is highlighted as an operating metric, so missteps in demand forecasting or product reception could lead to inventory build and pressure performance.
Business mix and changes can complicate comparisons: The company provides an adjusted net sales view excluding a divested Asia Pacific business (1.25 USD_B), which suggests corporate actions can affect period-over-period comparability.

Valuation — source: SEC EDGAR (first-party)
Price	$180.75
Market Cap	$25.58B
Price / Book	9.26
FCF Yield	-1.1%
DCF Value (model)	$96.18
DCF Upside vs Price	-46.8%

Profitability & Growth — source: SEC EDGAR
Revenue (TTM)	$6.40B
Net Margin	11.0%
Revenue Growth (YoY)	15.6%
EPS Growth (YoY)	2.4%
FCF Growth (YoY)	117.3%

Financial Health — source: SEC EDGAR
Altman Z-Score	8.33 (safe)
Piotroski F-Score	6/9 (moderate)

Valuation vs Sector & Industry
Sector P/E (Consumer Discretionary)	20.7
Industry P/E (Consumer Goods)	22.1

Smart-Money Activity — SEC Form 4 / 13F / Congressional disclosures
Top Institutional Holder	FMR LLC ($2.14B)
Institutional Holders Tracked	10
Congressional Trades (recent)	1

Company
Sector	Consumer Discretionary
Industry	Consumer Goods
CEO	Mark Adam Barrocas
Employees	3,600
Country	US
IPO Date	2023-07-31

Related Companies (Business model: Branded Consumer (CPG, Staples, Beauty, Alcohol, Pet, Nicotine); 8 closest by market cap; US-domiciled)

Data as of 2026-08-21.

Figures sourced from U.S. Securities and Exchange Commission (SEC EDGAR) filings and market data. Not personalized investment advice.