Mattel, Inc. (MAT) Stock

Mattel, Inc. (MAT) is a Consumer Discretionary stock trading at $14.50 (as of 2026-08-21), with a market capitalization of $4.14B and a trailing P/E of 10.8. Figures are sourced from first-party U.S. SEC EDGAR filings and market data.

Mattel, Inc., a children's entertainment company, designs and produces toys and consumer products worldwide. The company operates through North America, International, and American Girl segments. It offers dolls and accessories, as well as content, gaming, and lifestyle products for children under the Barbie, Monster High, American Girl, Polly Pocket, Spirit, and Enchantimals brands; dolls and books under the American Girl brand name; die-cast vehicles, tracks, playsets, and accessories for kids of all ages, and collectors under the Hot Wheels, Monster Trucks, Matchbox, CARS, and Mario Kart brand names; and infant, toddler, and preschool products comprising content, toys, live events, and other lifestyle products under the Fisher-Price and Thomas & Friends, Power wheels, and Fireman Sam brands. The company also provides action figures, building sets, and games under the Masters of the Universe, MEGA, UNO, Lightyear, Jurassic World, WWE, and Star Wars brands; and licensor partner brands, including Disney, NBCUniversal, WWE, Microsoft, Nickelodeon, Warner Bros, and Sanrio. It sells its products directly to consumers through its catalog, website, and proprietary retail stores; retailers, including discount and free-standing toy stores, chain stores, department stores, and other retail outlets; and wholesalers, as well as through agents and distributors. Mattel, Inc. was founded in 1945 and is headquartered in El Segundo, California.

Understand Mattel, Inc.: how it makes money

Mattel makes and sells children’s toys and related consumer products (for example dolls, accessories, and vehicles) and also sells children’s content and lifestyle products, earning money mainly from net sales of these branded products worldwide.

Mattel’s profit performance is driven by how gross billings trends from its core toy categories flow through the business, while inventory levels matter because weaker gross billings can translate into inventory pressure.

Business quality (Weak): In the latest period, gross margin was 44.9%, but operating margin was -11.9%, which indicates costs and operating leverage are not currently keeping pace with sales.

Valuation: At 9× earnings, MAT trades 76% below the Recreation average (38×). Note: one-time items can distort reported P/E.

Bull case

  • Share momentum in dolls: Dolls category share gain increased (reported as 550%). Market share gain in dolls was also reported as 350 basis points.
  • Share momentum in vehicles: Vehicles and Hot Wheels showed reported growth of 4.0%, and market share gain in vehicles was reported as 530 basis points.

Bear case

  • Top line demand pressure: Overall Gross Billings Decline was reported at 12.0%, indicating a broad sales slowdown versus the prior period.
  • Inventory risk: Inventory Levels were reported at 0.87 USD_B, which can become a headwind if demand weakens further.
  • Weakness in key categories: Gross Billings Decline for Dolls and Infant, Toddler and Preschool was reported at 11.0%.
Valuation — source: SEC EDGAR (first-party)
Price$14.50
Market Cap$4.14B
P/E Ratio10.8
EV / EBITDA16.4
Price / Book2.07
Price / Sales0.90
DCF Value (model)$19.08
DCF Upside vs Price31.6%
Profitability & Growth — source: SEC EDGAR
Revenue (TTM)$5.35B
Net Margin7.4%
Revenue Growth (YoY)-0.6%
EPS Growth (YoY)-21.4%
Financial Health — source: SEC EDGAR
Altman Z-Score2.82 (grey)
Piotroski F-Score5/9 (moderate)
Valuation vs Sector & Industry
Stock P/E10.8
Sector P/E (Consumer Discretionary)20.7
Industry P/E (Recreation)23.6
vs Sector-47.6%
vs Industry-54.1%
Smart-Money Activity — SEC Form 4 / 13F / Congressional disclosures
Top Institutional HolderEdgePoint Investment Group Inc. ($714.02M)
Institutional Holders Tracked10
Congressional Trades (recent)3
Company
SectorConsumer Discretionary
IndustryRecreation
CEOYnon Kreiz
Employees34,000
CountryUS
IPO Date1976-06-17

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MAT earnings history · MAT institutional & insider holders · MAT KPIs & operating metrics · MAT financials · MAT investor presentations & press releases · MAT SEC filings · MAT peers · Congress trades · Insider trades · Short interest · Stock screener

Data as of 2026-08-21.

Figures sourced from U.S. Securities and Exchange Commission (SEC EDGAR) filings and market data. Not personalized investment advice.