Helen of Troy Limited (HELE) Stock

Helen of Troy Limited (HELE) is a Consumer Discretionary stock trading at $29.07 (as of 2026-08-21), with a market capitalization of $676.10M. Figures are sourced from first-party U.S. SEC EDGAR filings and market data.

Helen of Troy Limited sells consumer products across Home & Outdoor, Health & Wellness, and Beauty, including home organization and beverage equipment, health monitoring and water filtration, and personal care and hair accessories. It serves customers in the United States, Canada, Europe, the Middle East, Africa, Asia Pacific, and Latin America.

Understand Helen of Troy Limited: how it makes money

Helen of Troy sells branded consumer products, including Home and Outdoor items and Health and Wellness and Beauty products, and makes money from the sale of these consumer goods.

Branded consumer sales are the core profit engine, and earnings are shaped by product mix across Home and Outdoor, Beauty and Wellness, and other offerings, with a meaningful share of revenue coming from International sales and a measured Online sales mix (as a percentage of consolidated sales).

Revenue by segment (latest quarter)
Home&Outdoor$0.2B
Beauty&Wellness$0.3B
Osprey$0.1B

Business quality (Weak): Clear business and segment revenue inputs, but the mapping to the stated three official segments is not perfectly aligned with the segment revenue labels provided (for example, Osprey appears as a revenue bucket).

Bull case

  • International Sales are provided as a meaningful portion of consolidated sales: International Sales: 0.12 USD_B.
  • Gross margin is reported as 46.9% for the period: Gross margin_pct: 46.9.
  • The company reports an Online Sales Mix of 22% of consolidated sales: Online Sales Mix as a Percentage of Consolidated Sales: 22.0%.

Bear case

  • Operating margin is negative, indicating operating losses for the period: Operating_margin_pct: -1.6.
  • Segment disclosure used for this build includes buckets that may not map one-to-one with the stated three official segments: Only certain segment revenue labels are provided (Home and Outdoor, Beauty and Wellness, and Osprey).
Valuation — source: SEC EDGAR (first-party)
Price$29.07
Market Cap$676.10M
Price / Book0.80
Price / Sales0.37
FCF Yield11.9%
DCF Value (model)$94.96
DCF Upside vs Price226.7%
Profitability & Growth — source: SEC EDGAR
Revenue (TTM)$1.79B
Net Margin-50.3%
Revenue Growth (YoY)8.2%
EPS Growth (YoY)-107.8%
FCF Growth (YoY)-114.3%
Financial Health — source: SEC EDGAR
Altman Z-Score0.41 (distress)
Piotroski F-Score3/9 (weak)
Valuation vs Sector & Industry
Sector P/E (Consumer Discretionary)20.7
Industry P/E (Consumer Goods)22.1
Smart-Money Activity — SEC Form 4 / 13F / Congressional disclosures
Top Institutional HolderBlackRock Fund Advisors ($140.26M)
Institutional Holders Tracked10
Congressional Trades (recent)5
Company
SectorConsumer Discretionary
IndustryConsumer Goods
CEOGeorge Scott Uzzell
Employees1,883
CountryUS
IPO Date1976-07-08

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HELE earnings history · HELE institutional & insider holders · HELE KPIs & operating metrics · HELE financials · HELE investor presentations & press releases · HELE SEC filings · HELE peers · Congress trades · Insider trades · Short interest · Stock screener

Data as of 2026-08-21.

Figures sourced from U.S. Securities and Exchange Commission (SEC EDGAR) filings and market data. Not personalized investment advice.