Traeger, Inc. (COOK) Stock

Traeger, Inc. (COOK) is a Consumer Discretionary stock trading at $74.39 (as of 2026-06-18), with a market capitalization of $193.50M and a trailing P/E of 318.6. Figures are sourced from first-party U.S. SEC EDGAR filings and market data.

Traeger, Inc. designs, sources, sells, and supports wood pellet–fueled barbeque grills and related products, including internet-connected grill hardware and wood pellets, accessories, replacement parts, and apparel. It serves retailers, distributors, and direct-to-consumer customers in the United States, and provides a companion app and digital content such as recipes and videos.

Valuation — source: SEC EDGAR (first-party)
Price	$74.39
Market Cap	$193.50M
P/E Ratio	318.6
EV / EBITDA	-8.4
Price / Book	1.12
Price / Sales	0.38
DCF Value (model)	$-1.09
DCF Upside vs Price	-101.5%

Profitability & Growth — source: SEC EDGAR
Revenue (TTM)	$559.52M
Net Margin	-20.6%
Return on Equity	-63.8%
Debt / Equity	2.29
Current Ratio	3.40
Revenue Growth (YoY)	-34.3%
EPS Growth (YoY)	-10900.0%
FCF Growth (YoY)	-164.0%

Financial Health — source: SEC EDGAR
Altman Z-Score	11.05 (safe)
Piotroski F-Score	4/9 (moderate)

Valuation vs Sector & Industry
Stock P/E	318.6
Sector P/E (Consumer Discretionary)	21.8
Industry P/E (Consumer Goods)	25.0
vs Sector	1362.9%
vs Industry	1175.8%

Smart-Money Activity — SEC Form 4 / 13F / Congressional disclosures
Top Institutional Holder	ONTARIO TEACHERS PENSION PLAN BOARD ($26.67M)
Institutional Holders Tracked	10

Company
Sector	Consumer Discretionary
Industry	Consumer Goods
CEO	Jeremy Andrus
Employees	665
Country	US
IPO Date	2021-07-29

Related Companies (Business model: Branded Consumer (CPG, Staples, Beauty, Alcohol, Pet, Nicotine); 8 closest by market cap; US-domiciled)

Data as of 2026-06-18.

Figures sourced from U.S. Securities and Exchange Commission (SEC EDGAR) filings and market data. Not personalized investment advice.