YETI Holdings, Inc. (YETI) Stock

YETI Holdings, Inc. (YETI) is a Consumer Discretionary stock trading at $43.74 (as of 2026-08-21), with a market capitalization of $3.31B and a trailing P/E of 20.9. Figures are sourced from first-party U.S. SEC EDGAR filings and market data.

YETI Holdings, Inc. designs, markets, retails, and distributes outdoor and recreation products under the YETI and Rambler brands, including hard and soft coolers, drinkware, and related accessories and gear. Its products are sold through independent retailers and its website.

Understand YETI Holdings, Inc.: how it makes money

YETI designs, markets, retails, and distributes outdoor and recreation drinkware and coolers (including YETI and Rambler-branded products), and makes money by selling these products through wholesale channels and its direct-to-consumer channel.

Profitability is highly sensitive to sustaining strong gross margin while converting brand demand into operating income, because reported operating margin is relatively low versus gross margin.

Revenue by segment (latest quarter)
US	$0.3B
Int	$0.1B

Business quality (Weak): The provided snapshot shows clear product and channel drivers (gross margin and operating margin, plus wholesale and DTC sales), but it does not include detailed segment profitability, making it harder to tell which category or channel is doing the work for earnings.

Valuation: At 24× earnings, YETI trades 38% below the Recreation average (38×). Note: one-time items can distort reported P/E.

Bull case

Wholesale distribution is measurable and sizable: Independent Wholesale Accounts are tracked at 3000.0 (count), which can indicate how broadly YETI products are placed outside its own retail.
Customer experience signals appear strong: Product Satisfaction is reported at 98.0 percent, which can support repeat demand and brand strength.
The business has multiple sales routes: Direct-to-Consumer Channel Net Sales (0.2B) and Wholesale Channel Net Sales (0.18B) both contribute to overall sales, reducing reliance on a single channel.

Bear case

Low operating margin increases earnings risk: Gross margin is reported at 55.3 percent, but operating margin is 3.3 percent, which suggests limited cushion if costs rise or demand softens.
Mix swings could matter because margins are tight: With operating margin at 3.3 percent, shifts between products (for example Drinkware Net Sales 0.22B and Coolers and Equipment Net Sales 0.16B) or channels could affect profitability quickly.
Limited visibility into what drives segment earnings: The facts provided show segment sales and margins at the company level, but not segment-level operating performance, making it harder to judge which parts of the mix are protecting returns.

Valuation — source: SEC EDGAR (first-party)
Price	$43.74
Market Cap	$3.31B
P/E Ratio	20.9
EV / EBITDA	12.5
Price / Book	5.02
Price / Sales	1.75
FCF Yield	7.2%
DCF Value (model)	$34.35
DCF Upside vs Price	-21.5%

Profitability & Growth — source: SEC EDGAR
Revenue (TTM)	$1.87B
Net Margin	8.9%
Revenue Growth (YoY)	8.3%
EPS Growth (YoY)	-35.0%
FCF Growth (YoY)	-50.9%

Financial Health — source: SEC EDGAR
Altman Z-Score	6.66 (safe)
Piotroski F-Score	6/9 (moderate)

Valuation vs Sector & Industry
Stock P/E	20.9
Sector P/E (Consumer Discretionary)	20.7
Industry P/E (Recreation)	23.6
vs Sector	0.9%
vs Industry	-11.5%

Smart-Money Activity — SEC Form 4 / 13F / Congressional disclosures
Top Institutional Holder	VANGUARD GROUP INC ($343.74M)
Institutional Holders Tracked	10
Congressional Trades (recent)	2

Company
Sector	Consumer Discretionary
Industry	Recreation
CEO	Matthew J. Reintjes
Employees	1,340
Country	US
IPO Date	2018-10-25

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Data as of 2026-08-21.

Figures sourced from U.S. Securities and Exchange Commission (SEC EDGAR) filings and market data. Not personalized investment advice.