American Outdoor Brands, Inc. (AOUT) Stock

American Outdoor Brands, Inc. (AOUT) is a Consumer Discretionary stock trading at $11.19 (as of 2026-08-21), with a market capitalization of $139.95M. Figures are sourced from first-party U.S. SEC EDGAR filings and market data.

American Outdoor Brands, Inc. provides outdoor products and accessories for rugged outdoor enthusiasts in the United States and internationally. It offers hunting, fishing, camping, shooting, and personal security and defense products. The company also provides shooting sports accessories products include rests, vaults, and other related accessories; outdoor lifestyle products, such as premium sportsmen knives and tools for fishing and hunting; land management tools for hunting preparedness; harvesting products for post-hunt or post-fishing activities; outdoor cooking products; and camping, survival, and emergency preparedness products. In addition, it offers electro-optical devices, including hunting optics, firearm aiming devices, flashlights, and laser grips; and reloading, gunsmithing, and firearm cleaning supplies. The company sells its products through e-commerce and traditional distribution channels under the Adventurer, Harvester, Marksman, and Defender brand lanes. American Outdoor Brands, Inc. was incorporated in 2020 and is headquartered in Columbia, Missouri.

Understand American Outdoor Brands, Inc.: how it makes money

American Outdoor Brands sells outdoor products and accessories for hunting, fishing, camping, shooting sports, and personal security, and it makes money from product net sales through traditional and online channels.

The company can only turn its product gross margin into operating profit if it sells through inventory efficiently, and its mix matters because new products make up a large share of net sales.

Business quality (Weak): Strong gross margin (41.0%), but the latest period shows an operating loss (operating margin -6.9%), with ending inventory still high (Ending Inventory 0.09 USD_B) and no reported inventory reduction (Inventory Reduction 0.0).

Bull case

  • Gross margin is solid (41.0%): This suggests the company can produce outdoor products with meaningful gross profit before operating costs.
  • Product refresh is meaningful (New Products Share of Net Sales is 26.0%): A sizable portion of sales comes from new products, which can support demand and mix.

Bear case

  • Operating loss in the latest period (operating margin -6.9%): Even with 41.0% gross margin, operating costs are not being covered on this result.
  • Inventory risk is visible (Ending Inventory 0.09 USD_B, Inventory Reduction 0.0): High or non-declining inventory can signal slower sell-through and can pressure future profitability.
Valuation — source: SEC EDGAR (first-party)
Price$11.19
Market Cap$139.95M
EV / EBITDA34.5
Price / Book0.84
Price / Sales0.73
FCF Yield3.1%
DCF Value (model)$11.65
DCF Upside vs Price4.1%
Profitability & Growth — source: SEC EDGAR
Revenue (TTM)$190.54M
Net Margin-4.8%
Revenue Growth (YoY)-14.3%
EPS Growth (YoY)7200.0%
FCF Growth (YoY)-338.0%
Financial Health — source: SEC EDGAR
Altman Z-Score2.28 (grey)
Valuation vs Sector & Industry
Sector P/E (Consumer Discretionary)20.7
Industry P/E (Recreation)23.6
Smart-Money Activity — SEC Form 4 / 13F / Congressional disclosures
Top Institutional HolderBRANDES INVESTMENT PARTNERS, LP ($22.69M)
Institutional Holders Tracked10
Company
SectorConsumer Discretionary
IndustryRecreation
CEOBrian Daniel Murphy
Employees289
CountryUS
IPO Date2020-08-21

Related Companies (Business model: Branded Consumer (CPG, Staples, Beauty, Alcohol, Pet, Nicotine); 8 closest by market cap; US-domiciled)

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AOUT earnings history · AOUT institutional & insider holders · AOUT KPIs & operating metrics · AOUT financials · AOUT investor presentations & press releases · AOUT SEC filings · AOUT peers · Congress trades · Insider trades · Short interest · Stock screener

Data as of 2026-08-21.

Figures sourced from U.S. Securities and Exchange Commission (SEC EDGAR) filings and market data. Not personalized investment advice.