Hasbro, Inc. (HAS) is a Consumer Discretionary stock trading at $93.52 (as of 2026-08-21), with a market capitalization of $13.19B and a trailing P/E of 16.7. Figures are sourced from first-party U.S. SEC EDGAR filings and market data.
Hasbro, Inc., together with its subsidiaries, operates as a play and entertainment company. Its Consumer Products segment engages in the sourcing, marketing, and sale of toy and game products. This segment also promotes its brands through the out-licensing of trademarks, characters, and other brand and intellectual property rights to third parties through the sale of branded consumer products, such as toys and apparels. Its toys and games include action figures, arts and crafts and creative play products, fashion and other dolls, play sets, preschool toys, plush products, sports action blasters and accessories, vehicles and toy-related specialty products, games, and other consumer products; and licensed products, such as apparels, publishing products, home goods and electronics, and toy products. The company's Wizards of the Coast and Digital Gaming segment engages in the promotion of its brands through the development of trading card, role-playing, and digital game experiences based on Hasbro and Wizards of the Coast games. Its Entertainment segment engages in the development, acquisition, production, distribution, and sale of world-class entertainment content, including film, scripted and unscripted television, family programming, digital content, and live entertainment. The company sells its products to retailers, distributors, wholesalers, discount stores, drug stores, mail order houses, catalog stores, department stores, and other traditional retailers, as well as ecommerce retailers; and directly to customer through Hasbro PULSE e-commerce website. Hasbro, Inc. was founded in 1923 and is headquartered in Pawtucket, Rhode Island.
Hasbro makes and sells toys and games, and it also monetizes its brands by out-licensing trademarks, characters, and other intellectual property to third parties for branded consumer products like toys and apparel.
Hasbro’s profit model is built on turning its owned IP into revenue two ways, Consumer Products through toy and game sales plus brand licensing, and Wizards of the Coast through game ecosystems that include Magic: The Gathering and digital gaming.
| Consumer | $0.4B |
| Wizards | $0.6B |
| Entertainment | $0.0B |
Business quality (Weak): Segment reporting is clear between Consumer Products and Wizards, and the operating engine is closely tied to ongoing IP monetization through games and licensing.
| Price | $93.52 |
| Market Cap | $13.19B |
| P/E Ratio | 16.7 |
| EV / EBITDA | 12.6 |
| Price / Book | 18.06 |
| Price / Sales | 2.58 |
| FCF Yield | 12.4% |
| DCF Value (model) | $70.31 |
| DCF Upside vs Price | -24.8% |
| Revenue (TTM) | $5.37B |
| Net Margin | -6.0% |
| Revenue Growth (YoY) | 13.1% |
| EPS Growth (YoY) | -183.0% |
| FCF Growth (YoY) | 9.2% |
| Altman Z-Score | 3.10 (safe) |
| Piotroski F-Score | 4/9 (moderate) |
| Stock P/E | 16.7 |
| Sector P/E (Consumer Discretionary) | 20.7 |
| Industry P/E (Recreation) | 23.6 |
| vs Sector | -19.5% |
| vs Industry | -29.4% |
| Top Institutional Holder | BlackRock, Inc. ($2.37B) |
| Institutional Holders Tracked | 10 |
| Congressional Trades (recent) | 7 |
| Sector | Consumer Discretionary |
| Industry | Recreation |
| CEO | Gina Goetter |
| Employees | 4,985 |
| Country | US |
| IPO Date | 1980-03-17 |
Data as of 2026-08-21.
Figures sourced from U.S. Securities and Exchange Commission (SEC EDGAR) filings and market data. Not personalized investment advice.