Johnson Outdoors Inc. (JOUT) Stock

Johnson Outdoors Inc. (JOUT) is a Consumer Discretionary stock trading at $47.52 (as of 2026-08-21), with a market capitalization of $493.64M. Figures are sourced from first-party U.S. SEC EDGAR filings and market data.

Johnson Outdoors Inc. designs, manufactures, and markets seasonal and outdoor recreational products, including fishing gear, camping products, watercraft recreation items, and diving-related offerings. It sells products through channels such as outdoor specialty and internet retailers, retail store chains, original equipment manufacturers, distributors, and independent sales representatives under brands including Minn Kota, Humminbird, Cannon, Eureka!, and Jetboil.

Understand Johnson Outdoors Inc.: how it makes money

Johnson Outdoors Inc. designs, manufactures, and markets seasonal and outdoor recreational products for fishing worldwide, making money by selling products such as electric trolling motors, marine electronics (sonar and GPS), anchors, downriggers, camping and watercraft recreation items, and diving products through outdoor specialty and internet retailers and retail store chains under brands including Minn Kota, Humminbird, and Cannon.

Because the company sells seasonal outdoor products, profitability is tightly connected to demand matching and inventory control, which is reflected in the operating focus on Inventory Reduction From Prior Year.

Revenue by segment (latest quarter)
Fishing	$0.2B
Camping	$0.0B
Watercraft Rec	$0.0B
Diving	$0.0B

Business quality (Mixed): In this dataset, the company’s revenue is concentrated in the Fishing segment (about 0.16B out of about 0.19B), and only one explicit operating KPI candidate is provided (Inventory Reduction From Prior Year), which limits operating diagnostics beyond inventory.

Bull case

Diversified outdoor product footprint across four segments: The company operates through Fishing, Camping, Watercraft Recreation, and Diving, which can spread exposure across multiple outdoor activities.
Brand-driven product categories in core fishing equipment: Fishing products are sold under Minn Kota, Humminbird, and Cannon, spanning electric motors, marine electronics (sonar and GPS), and accessories.

Bear case

Seasonality risk: The company sells seasonal outdoor recreational products, which can make sales and inventory harder to align across periods.
Inventory and demand mismatch risk: The presence of an operating KPI focused on Inventory Reduction From Prior Year suggests inventory management is important, and weaker sell-through can pressure results.
Fishing is the largest revenue contributor: With Fishing at about 0.16B versus total net sales of about 0.19B in the provided breakdown, performance in Fishing can dominate overall results.

Valuation — source: SEC EDGAR (first-party)
Price	$47.52
Market Cap	$493.64M
EV / EBITDA	8.3
Price / Book	1.15
Price / Sales	0.75
FCF Yield	6.1%
DCF Value (model)	$53.29
DCF Upside vs Price	12.1%

Profitability & Growth — source: SEC EDGAR
Revenue (TTM)	$592.41M
Net Margin	-5.8%
Revenue Growth (YoY)	5.0%
FCF Growth (YoY)	7.3%

Financial Health — source: SEC EDGAR
Altman Z-Score	3.82 (safe)
Piotroski F-Score	4/9 (moderate)

Valuation vs Sector & Industry
Sector P/E (Consumer Discretionary)	20.7
Industry P/E (Recreation)	23.6

Smart-Money Activity — SEC Form 4 / 13F / Congressional disclosures
Top Institutional Holder	Johnson Financial Group, Inc. ($44.21M)
Institutional Holders Tracked	10

Company
Sector	Consumer Discretionary
Industry	Recreation
CEO	Helen Johnson-Leipold
Employees	1,200
Country	US
IPO Date	1987-10-09

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Data as of 2026-08-21.

Figures sourced from U.S. Securities and Exchange Commission (SEC EDGAR) filings and market data. Not personalized investment advice.