Tripadvisor, Inc. (TRIP) Stock

Tripadvisor, Inc. (TRIP) is a Technology stock trading at $13.69 (as of 2026-07-24), with a market capitalization of $1.59B and a trailing P/E of 85.6. Figures are sourced from first-party U.S. SEC EDGAR filings and market data.

Tripadvisor, Inc. operates online travel platforms through two segments: Hotels, Media & Platform and Experiences & Dining. It runs TripAdvisor-branded websites across multiple countries and languages and operates other travel media brands, offering resources to research and book accommodations, restaurants, and travel experiences.

Understand Tripadvisor, Inc.: how it makes money

Tripadvisor runs online travel marketplaces and travel media sites (including TripAdvisor and localized websites), and it makes money largely by monetizing travel bookings through an operational take rate, plus additional revenues from experiences and dining and media and advertising.

Tripadvisor’s monetization engine ties revenue to customer booking activity, because its Operational Take Rate is applied to Gross Booking Value, so booking volume and take rate are the core drivers of revenue.

Revenue by segment (latest quarter)
Hotels, Media & Platform	$0.2B
Experiences & Dining	$0.2B

Business quality (Weak): Segment and operating metric coverage is clear at a high level (Hotels, Media & Platform versus Experiences & Dining, and metrics like Operational Take Rate and Gross Booking Value), but the latest quarter shows an operating loss (operating margin -6.6), so investors should focus on whether booking-driven revenue can convert into operating profit.

Valuation: Trades at 114× trailing earnings · $1B market cap.

Bull case

Booking-driven revenue model: The company tracks an Operational Take Rate and Gross Booking Value, indicating revenue is closely linked to booking activity.
Multi-brand travel media ecosystem: Tripadvisor operates TripAdvisor-branded sites across many markets and languages and manages additional travel media brands such as TheFork, which supports an experiences and dining offering.
High gross margin but operating leverage is the key focus: Gross margin is high (91.4%), so improving operating cost structure is central to moving from gross profit to operating profit.

Bear case

Operating profitability is currently negative: The latest quarter operating margin is -6.6, so the business is not yet converting revenue into operating profit.
Take-rate exposure: Because revenue is tied to Operational Take Rate applied to Gross Booking Value, changes in take rate can affect revenue even if booking volume stays the same.
Greater sensitivity to mix: The presence of smaller revenue lines such as Media and Advertising Revenue (0.04) suggests results could be sensitive to shifts across monetization types.

Valuation — source: SEC EDGAR (first-party)
Price	$13.69
Market Cap	$1.59B
P/E Ratio	85.6
EV / EBITDA	9.9
Price / Book	2.55
Price / Sales	0.85
FCF Yield	11.4%
DCF Value (model)	$8.14
DCF Upside vs Price	-40.5%

Profitability & Growth — source: SEC EDGAR
Revenue (TTM)	$1.89B
Net Margin	2.1%
Revenue Growth (YoY)	-3.9%
EPS Growth (YoY)	250.0%
FCF Growth (YoY)	22.0%

Financial Health — source: SEC EDGAR
Altman Z-Score	1.60 (distress)
Piotroski F-Score	6/9 (moderate)

Valuation vs Sector & Industry
Stock P/E	85.6
Sector P/E (Technology)	34.6
Industry P/E (Business Services)	29.7
vs Sector	147.6%
vs Industry	187.9%

Smart-Money Activity — SEC Form 4 / 13F / Congressional disclosures
Top Institutional Holder	VANGUARD GROUP INC ($182.99M)
Institutional Holders Tracked	10
Congressional Trades (recent)	1

Company
Sector	Technology
Industry	Business Services
CEO	Matthew Goldberg
Employees	2,770
Country	US
IPO Date	2011-12-07

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Data as of 2026-07-24.

Figures sourced from U.S. Securities and Exchange Commission (SEC EDGAR) filings and market data. Not personalized investment advice.