Yelp Inc. (YELP) is a Consumer Discretionary stock trading at $23.61 (as of 2026-08-20), with a market capitalization of $1.30B and a trailing P/E of 10.3. Figures are sourced from first-party U.S. SEC EDGAR filings and market data.
Yelp Inc. runs a local business platform that helps people discover businesses across categories such as restaurants, shopping, services, events, and real estate in the U.S. and internationally. It also offers advertising and reservation-related products for participating businesses, along with tools that support listings and business performance insights.
Yelp runs a platform that helps consumers find local businesses and categories, and it makes money by selling businesses paid advertising products, including cost-per-click search ads and multi-location ad products that target local audiences.
Yelp’s profit is structurally driven by local businesses paying for advertising on Yelp (and converting that spend into search and click demand), so monetization depends on the number of paying advertising locations and the amount of advertising activity they generate.
| Services Ads | $0.2B |
| Other Ads | $0.1B |
| Other Revenue | $0.0B |
Business quality (Mixed): The revenue model is clearly advertising-led, and the provided operating margin (7.6%) suggests costs are controlled, but the model’s durability depends on continued advertiser demand and effective lead or click monetization.
Valuation: At 11× earnings, YELP trades 37% below the Personal Services average (17×). Note: one-time items can distort reported P/E.
| Price | $23.61 |
| Market Cap | $1.30B |
| P/E Ratio | 10.3 |
| EV / EBITDA | 5.2 |
| Price / Book | 2.01 |
| Price / Sales | 0.88 |
| FCF Yield | 22.9% |
| DCF Value (model) | $33.54 |
| DCF Upside vs Price | 42.1% |
| Revenue (TTM) | $1.46B |
| Net Margin | 9.9% |
| Revenue Growth (YoY) | 1.4% |
| EPS Growth (YoY) | -17.4% |
| FCF Growth (YoY) | 35.7% |
| Altman Z-Score | 4.11 (safe) |
| Stock P/E | 10.3 |
| Sector P/E (Consumer Discretionary) | 20.5 |
| Industry P/E (Personal Services) | 13.9 |
| vs Sector | -49.9% |
| vs Industry | -25.9% |
| Top Institutional Holder | VANGUARD GROUP INC ($250.29M) |
| Institutional Holders Tracked | 10 |
| Sector | Consumer Discretionary |
| Industry | Personal Services |
| CEO | Jeremy Stoppelman |
| Employees | 5,116 |
| Country | US |
| IPO Date | 2012-03-02 |
Data as of 2026-08-20.
Figures sourced from U.S. Securities and Exchange Commission (SEC EDGAR) filings and market data. Not personalized investment advice.