Saga Communications, Inc. (SGA) Stock

Saga Communications, Inc. (SGA) is a Communication Services stock trading at $8.51 (as of 2026-07-27), with a market capitalization of $54.16M. Figures are sourced from first-party U.S. SEC EDGAR filings and market data.

Saga Communications, Inc. acquires, develops, and operates broadcast properties in the United States, primarily radio stations. Its programming formats include multiple music and news/talk categories, and it served 27 markets with 79 FM and 34 AM stations as of February 28, 2022.

Understand Saga Communications, Inc.: how it makes money

Saga Communications operates and owns US radio stations and metro signals, earning revenue from broadcast programming sales (including local direct revenue in excess of local agency revenue) and related digital and interactive activities, and it also runs an online news service.

Saga's profit performance depends on station-level operating expense while revenues are pressured by advertising declines, with digital and interactive revenue also acting as a smaller, monitored offset.

Business quality (Weak): Latest-quarter dataset shows revenue_b of 0.0B and no official reportable segment revenue breakdown, so understanding is limited to the provided operating metrics and cost pressure signals.

Bull case

  • Local direct monetization remains positive versus agency: Local Direct Revenue In Excess Of Local Agency Revenue is 0.01B.
  • Online news engagement is measurable and sizable: Online News Services Users (Year To Date) are 1,000,000, with 3,500,000 page views (Year To Date), and the current Online News Service Users value is 1,150,000.

Bear case

  • Profitability is currently negative: Operating margin is -14.3% for the latest period (2026-03-31).
  • Revenue is declining across multiple categories: Net Revenue Decrease Percentage is 9.3%, with National Revenue Decline of 4.2% and Local Revenue Decline of 1.7%.
  • Digital and streaming monetization signals are weak in the provided quarter data: Digital Revenue is 0.0B, Streaming Revenue (Trailing Twelve Months) is 0.0B, and Online News Initiative Revenue is 0.0B.
  • Subscriber and audience mix shows net loss for blended accounts: Blended Accounts Gained is 158, while Non-Blended Accounts Lost is 419.
Valuation — source: SEC EDGAR (first-party)
Price$8.51
Market Cap$54.16M
EV / EBITDA128.3
Price / Book0.37
Price / Sales0.52
FCF Yield6.1%
DCF Value (model)$26.80
DCF Upside vs Price214.9%
Profitability & Growth — source: SEC EDGAR
Revenue (TTM)$107.11M
Net Margin-7.4%
Revenue Growth (YoY)-5.1%
EPS Growth (YoY)-321.8%
FCF Growth (YoY)-75.8%
Financial Health — source: SEC EDGAR
Altman Z-Score1.99 (grey)
Valuation vs Sector & Industry
Sector P/E (Communication Services)22.0
Industry P/E (Communication)15.5
Smart-Money Activity — SEC Form 4 / 13F / Congressional disclosures
Top Institutional HolderTOWERVIEW LLC ($13.59M)
Institutional Holders Tracked10
Company
SectorCommunication Services
IndustryCommunication
CEOSamuel D. Bush
Employees601
CountryUS
IPO Date1993-03-02

Related Companies (Business model: Ad-Supported Digital Media / Social; 8 closest by market cap; US-domiciled)

  • Newsmax, Inc. (NMAX)
  • Sinclair, Inc. (SBGI)
  • GRAY MEDIA, INC (GTN)
  • iHeartMedia, Inc. (IHRT)
  • Gray Media, Inc. (GTN)
  • The E.W. Scripps Company (SSP)
  • Townsquare Media, Inc. (TSQ)
  • Urban One, Inc. (UONE)
SGA earnings history · SGA institutional & insider holders · SGA KPIs & operating metrics · Congress trades · Insider trades · Short interest · Stock screener

Data as of 2026-07-27.

Figures sourced from U.S. Securities and Exchange Commission (SEC EDGAR) filings and market data. Not personalized investment advice.