Newsmax, Inc. (NMAX) Stock

Newsmax, Inc. (NMAX) is a Communication Services stock trading at $10.86 (as of 2026-08-20), with a market capitalization of $1.40B. Figures are sourced from first-party U.S. SEC EDGAR filings and market data.

Newsmax, Inc. operates as a television broadcaster and multi-platform content publisher through subsidiaries, with business organized into broadcasting and digital segments. It produces and licenses news and informational programming (including Newsmax and Newsmax2) and also generates revenue via online advertising, newsletters, magazine, membership programs, subscriptions, and e-commerce sales of nutraceuticals and nonfiction books.

Understand Newsmax, Inc.: how it makes money

Newsmax broadcasts news and informational programming on TV and publishes the same content across digital platforms, earning money from broadcasting and online advertising, plus subscriptions and related digital revenue streams.

Newsmax is a media business where profitability depends on monetizing audience attention, because its identified revenue streams include broadcasting, online advertising, and subscriptions tied to viewer and subscriber engagement.

Revenue by segment (latest quarter)
Broadcasting$0.0B
Digital$0.1B

Business quality (Weak): The business shows meaningful gross margin (38.6%), but it is still loss-making at the operating level in the latest quarter (operating margin -8.7%), so investors should focus on whether audience and subscriber engagement can translate into sustained operating profit.

Bull case

  • Subscription base exists: Newsmax Plus Paid Subscribers were 260,000, showing a measurable direct monetization channel beyond free distribution.
  • Large audience reach for advertising: Annual Impressions were 2,300,000,000 and Social Media Followers were 24,700,000, supporting the company’s online advertising revenue opportunity.

Bear case

  • Operating losses remain: Operating margin was -8.7% in the latest quarter, indicating the company has not yet converted its gross margin into operating profit.
  • Revenue mix includes ad and subscription monetization: Advertising, subscriptions, and other digital monetization are part of revenue, so the business is exposed to demand and conversion risk tied to audience performance.
Valuation — source: SEC EDGAR (first-party)
Price$10.86
Market Cap$1.40B
Price / Book12.41
Price / Sales7.11
FCF Yield-10.9%
Profitability & Growth — source: SEC EDGAR
Revenue (TTM)$189.25M
Net Margin-52.6%
Revenue Growth (YoY)10.7%
EPS Growth (YoY)-50.8%
FCF Growth (YoY)115.6%
Financial Health — source: SEC EDGAR
Altman Z-Score3.34 (safe)
Valuation vs Sector & Industry
Sector P/E (Communication Services)24.4
Industry P/E (Communication)17.9
Smart-Money Activity — SEC Form 4 / 13F / Congressional disclosures
Top Institutional HolderGreenwich Wealth Management LLC ($118.99M)
Institutional Holders Tracked10
Company
SectorCommunication Services
IndustryCommunication
CEOChristopher W. Ruddy
Employees400
CountryUS
IPO Date2025-03-31

Related Companies (Business model: Ad-Supported Digital Media / Social; 8 closest by market cap; US-domiciled)

  • Nexstar Media Group, Inc. (NXST)
  • Versant Media Group, Inc. Class A (VSNT)
  • Formula One Group (FWONA)
  • Sinclair, Inc. (SBGI)
  • Entravision Communications Corporation (EVC)
  • GRAY MEDIA, INC (GTN)
  • Gray Media, Inc. (GTN)
  • The E.W. Scripps Company (SSP)
NMAX earnings history · NMAX institutional & insider holders · NMAX KPIs & operating metrics · NMAX financials · NMAX investor presentations & press releases · NMAX SEC filings · NMAX peers · Congress trades · Insider trades · Short interest · Stock screener

Data as of 2026-08-20.

Figures sourced from U.S. Securities and Exchange Commission (SEC EDGAR) filings and market data. Not personalized investment advice.