Sinclair, Inc. (SBGI) Stock

Sinclair, Inc. (SBGI) is a Communication Services stock trading at $14.35 (as of 2026-08-20), with a market capitalization of $1.02B and a trailing P/E of 15.9. Figures are sourced from first-party U.S. SEC EDGAR filings and market data.

Sinclair, Inc. owns and operates as a broadcast television company. The Company engages consumers on multiple platforms with relevant and compelling news, entertainment, and sports content, as well as provides advertisers and businesses efficient means and value to connect with our mass audiences.

Understand Sinclair, Inc.: how it makes money

Sinclair, Inc. owns and operates broadcast television and engages audiences with news, entertainment, and sports content, and it makes money by delivering mass audiences to advertisers and by providing distribution-related value to connect those audiences with advertisers and businesses.

With operating margin at 3.3%, Sinclair’s profit model is structurally sensitive, because Distribution Revenue (0.46B) represents a large portion of revenue, so earnings depend on distribution economics as well as advertising demand.

Business quality (Weak): Clear revenue drivers are available from the data provided (media, distribution, advertising, and a smaller systems and digital mix), but a clean segment breakdown is not provided, which limits precision on what is driving results quarter to quarter.

Valuation: At 14× earnings, SBGI trades 19% below the Communication average (18×). Note: one-time items can distort reported P/E.

Bull case

Revenue mix includes meaningful distribution: Distribution Revenue is 0.46B, which suggests a major part of the business is tied to distribution-related monetization, not only to advertising.
Advertising is a defined contributor: Core Advertising Revenue is 0.3B, indicating that Sinclair’s monetization model includes recurring advertising demand.

Bear case

Low operating margin leaves limited room for shocks: Operating margin is 3.3%, so adverse moves in costs or revenue, relative to this level of profitability, could pressure earnings.
Non-core and smaller revenue lines may not offset weakness elsewhere: Several smaller lines are each well below the main contributors in the dataset (for example Digital Remedy Revenue is 0.04B and Political Advertising Revenue is 0.02B), which may limit their ability to compensate if the larger drivers soften.

Valuation — source: SEC EDGAR (first-party)
Price	$14.35
Market Cap	$1.02B
P/E Ratio	15.9
EV / EBITDA	0.4
Price / Book	2.59
Price / Sales	0.32
FCF Yield	15.2%
DCF Value (model)	$18.79
DCF Upside vs Price	31.0%

Profitability & Growth — source: SEC EDGAR
Revenue (TTM)	$3.17B
Net Margin	-3.5%
Revenue Growth (YoY)	4.0%
EPS Growth (YoY)	-112.2%
FCF Growth (YoY)	-354.5%

Financial Health — source: SEC EDGAR
Altman Z-Score	0.90 (distress)

Valuation vs Sector & Industry
Stock P/E	15.9
Sector P/E (Communication Services)	24.4
Industry P/E (Communication)	17.9
vs Sector	-34.9%
vs Industry	-11.5%

Smart-Money Activity — SEC Form 4 / 13F / Congressional disclosures
Top Institutional Holder	BlackRock Fund Advisors ($67.93M)
Institutional Holders Tracked	10
Congressional Trades (recent)	1

Company
Sector	Communication Services
Industry	Communication
CEO	Christopher S. Ripley
Employees	7,200
Country	US
IPO Date	1995-06-07

Related Companies (Business model: Ad-Supported Digital Media / Social; 8 closest by market cap; US-domiciled)

Data as of 2026-08-20.

Figures sourced from U.S. Securities and Exchange Commission (SEC EDGAR) filings and market data. Not personalized investment advice.