HubSpot, Inc. (HUBS) Stock

HubSpot, Inc. (HUBS) is a Technology stock trading at $239.95 (as of 2026-08-20), with a market capitalization of $12.66B and a trailing P/E of 101.3. Figures are sourced from first-party U.S. SEC EDGAR filings and market data.

HubSpot, Inc. provides a cloud-based CRM platform with tools for marketing, sales, service, and content management, along with integrated applications such as messaging and chat, email and marketing automation, lead scoring, knowledge base and ticketing, analytics and reporting, and website-related features. It serves businesses primarily in the Americas, Europe, and the Asia Pacific.

Understand HubSpot, Inc.: how it makes money

HubSpot sells a cloud-based CRM platform (marketing, sales, service, and content) to businesses, and it makes money mainly through subscription revenue for that software, plus a smaller amount from professional services and other revenue.

HubSpot's profit model is subscription-led, where growth is supported by retaining customers and expanding spend over time (Net Revenue Retention is 103 percent), rather than relying only on new customer additions.

Revenue by segment (latest quarter)
Subscriptions$0.9B
Services & Other$0.0B

Business quality (Mixed): Strength: the company is overwhelmingly subscription revenue, and its customer economics show net expansion (Net Revenue Retention 103 percent). Risk: operating margin is relatively low (3.2 percent), so execution on retention and cost control matters.

Valuation: Trades at 93× trailing earnings · $9B market cap.

Bull case

  • Subscription-led recurring revenue: Subscription Revenue is 0.86B, indicating most sales come from recurring software subscriptions.
  • Customer expansion: Net Revenue Retention is 103 percent, which implies existing customers are expanding net spend.

Bear case

  • Margin sensitivity: Operating margin is 3.2 percent, so the business may be less resilient to cost increases or lower-than-expected retention.
  • Growth dependence on retention economics: Because Net Revenue Retention drives expansion, any decline toward or below 100 percent could pressure subscription growth.
Valuation — source: SEC EDGAR (first-party)
Price$239.95
Market Cap$12.66B
P/E Ratio101.3
EV / EBITDA55.8
Price / Book7.64
Price / Sales3.63
FCF Yield9.7%
DCF Value (model)$360.97
DCF Upside vs Price50.4%
Profitability & Growth — source: SEC EDGAR
Revenue (TTM)$3.13B
Net Margin1.5%
Revenue Growth (YoY)19.2%
EPS Growth (YoY)877.8%
FCF Growth (YoY)26.2%
Financial Health — source: SEC EDGAR
Altman Z-Score5.10 (safe)
Valuation vs Sector & Industry
Stock P/E101.3
Sector P/E (Technology)33.9
Industry P/E (Business Services)30.0
vs Sector198.4%
vs Industry238.0%
Smart-Money Activity — SEC Form 4 / 13F / Congressional disclosures
Top Institutional HolderVANGUARD GROUP INC ($2.27B)
Institutional Holders Tracked10
Congressional Trades (recent)7
Company
SectorTechnology
IndustryBusiness Services
CEOYamini Rangan
Employees8,574
CountryUS
IPO Date2014-10-09

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HUBS earnings history · HUBS institutional & insider holders · HUBS KPIs & operating metrics · HUBS financials · HUBS investor presentations & press releases · HUBS SEC filings · HUBS peers · Congress trades · Insider trades · Short interest · Stock screener

Data as of 2026-08-20.

Figures sourced from U.S. Securities and Exchange Commission (SEC EDGAR) filings and market data. Not personalized investment advice.