Under Armour, Inc. (UAA) Stock

Under Armour, Inc. (UAA) is a Consumer Discretionary stock trading at $7.04 (as of 2026-07-24), with a market capitalization of $3.00B. Figures are sourced from first-party U.S. SEC EDGAR filings and market data.

Under Armour, Inc. designs, markets, and distributes performance apparel, footwear, and accessories for men, women, and youth. It sells branded products through wholesale and direct-to-consumer channels, and also provides digital subscription and advertising services through MapMyRun and MapMyRide.

Understand Under Armour, Inc.: how it makes money

Under Armour makes and sells performance apparel, footwear, and accessories, and it also monetizes digital fitness platforms (MapMyRun and MapMyRide) through subscription and advertising services.

Under Armours profit model depends on channel and product mix (wholesale versus direct-to-consumer, plus apparel and accessories) while managing inventory, since inventory change is a tracked operational driver.

Business quality (Weak): The company has meaningful scale in apparel and multiple ways to monetize through product sales and digital services, but current operating profitability is pressured, as shown by a negative operating margin.

Bull case

  • Inventory Decline Percentage: Inventory declined (21.0 percent), which can reduce balance-sheet and product-cost pressure.
  • Apparel Revenue: Apparel is the largest revenue contributor among the provided product-line figures (Apparel Revenue, 1.1B).
  • Direct-to-Consumer Revenue: Direct-to-consumer is a sizable portion of the provided revenue breakdown (Direct-to-Consumer Revenue, 0.6B).

Bear case

  • Operating Margin: Under Armour reported an operating loss, with operating margin at -11.3 percent.
  • Operating Margin: A negative operating margin means operating costs are exceeding gross profit over the period shown, leaving less room for reinvestment and growth.
Valuation — source: SEC EDGAR (first-party)
Price$7.04
Market Cap$3.00B
Price / Book2.12
Price / Sales0.60
FCF Yield-5.4%
Profitability & Growth — source: SEC EDGAR
Revenue (TTM)$4.97B
Net Margin-10.0%
Revenue Growth (YoY)-3.8%
EPS Growth (YoY)146.8%
FCF Growth (YoY)-28.9%
Financial Health — source: SEC EDGAR
Altman Z-Score1.95 (grey)
Piotroski F-Score2/9 (weak)
Valuation vs Sector & Industry
Sector P/E (Consumer Discretionary)21.6
Industry P/E (Apparel)18.8
Smart-Money Activity — SEC Form 4 / 13F / Congressional disclosures
Top Institutional HolderFAIRFAX FINANCIAL HOLDINGS LTD/ CAN ($253.71M)
Institutional Holders Tracked10
Congressional Trades (recent)10
Company
SectorConsumer Discretionary
IndustryApparel
CEOKevin A. Plank
Employees6,800
CountryUS
IPO Date2005-11-18

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UAA earnings history · UAA institutional & insider holders · UAA KPIs & operating metrics · Congress trades · Insider trades · Short interest · Stock screener

Data as of 2026-07-24.

Figures sourced from U.S. Securities and Exchange Commission (SEC EDGAR) filings and market data. Not personalized investment advice.