The Gap, Inc. (GAP) Stock

The Gap, Inc. (GAP) is a Consumer Discretionary stock trading at $19.66 (as of 2026-08-20), with a market capitalization of $7.08B and a trailing P/E of 7.4. Figures are sourced from first-party U.S. SEC EDGAR filings and market data.

The Gap, Inc. is an apparel retailer offering clothing, accessories, and personal care products for men, women, and children across its Old Navy, Gap, Banana Republic, and Athleta brands. Products are sold through company-operated and franchise stores and through websites and third-party channels, including e-commerce.

Understand The Gap, Inc.: how it makes money

The Gap, Inc. sells apparel, accessories, and personal care products for men, women, and children under Old Navy, Gap, Banana Republic, and Athleta, through company-operated stores, websites, third-party arrangements, and franchise agreements.

Brand demand reflected in Comparable Sales determines how quickly inventory is converted into sales, and inventory pressure can then affect the level of promotions needed across the portfolio.

Revenue by segment (latest quarter)
Old Navy$2.0B
Gap Brand$0.8B
Banana Republic$0.4B
Athleta$0.3B

Business quality (Mixed): Good brand-level sales split and several operating indicators (comparable sales, loyalty, and inventory metrics), but the provided snapshot does not include detailed cost, markdown, or franchise economics.

Valuation: At 8× earnings, GAP trades 56% below the Retail average (19×). Note: one-time items can distort reported P/E.

Bull case

  • Some brands show strong recent demand: Gap Brand has Comparable Sales of 10 percent, and Banana Republic and Old Navy are also positive on Comparable Sales.
  • Loyalty is a meaningful part of the customer mix: Loyalty Customer Share of United States Sales is 80 percent, and the company reports Loyalty Customers of 55,000,000.

Bear case

  • Mixed performance across brands: Athleta has a reported Comparable Sales of negative 11 percent, indicating softness versus other brands.
  • Inventory management can become a headwind: The presence of multiple inventory-related metrics (Ending Inventory Decrease Versus 2019, and Average On-Hand Inventory) highlights that weaker demand can pressure inventory and merchandising.
Valuation — source: SEC EDGAR (first-party)
Price$19.66
Market Cap$7.08B
P/E Ratio7.4
EV / EBITDA3.5
Price / Book1.94
Price / Sales0.46
FCF Yield15.9%
DCF Value (model)$37.75
DCF Upside vs Price92.0%
Profitability & Growth — source: SEC EDGAR
Revenue (TTM)$15.37B
Net Margin5.3%
Revenue Growth (YoY)1.0%
EPS Growth (YoY)80.4%
FCF Growth (YoY)-135.0%
Financial Health — source: SEC EDGAR
Altman Z-Score2.64 (grey)
Piotroski F-Score6/9 (moderate)
Valuation vs Sector & Industry
Stock P/E7.4
Sector P/E (Consumer Discretionary)20.5
Industry P/E (Retail)19.5
vs Sector-64.1%
vs Industry-62.3%
Smart-Money Activity — SEC Form 4 / 13F / Congressional disclosures
Top Institutional HolderVANGUARD GROUP INC ($611.57M)
Institutional Holders Tracked10
Congressional Trades (recent)1
Company
SectorConsumer Discretionary
IndustryRetail
CEORichard Dickson
Employees82,000
CountryUS
IPO Date1980-03-17

Related Companies (Business model: Brick-and-Mortar Retail (incl. Omnichannel); 8 closest by market cap; US-domiciled)

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GAP earnings history · GAP institutional & insider holders · GAP KPIs & operating metrics · GAP financials · GAP investor presentations & press releases · GAP SEC filings · GAP peers · Congress trades · Insider trades · Short interest · Stock screener

Data as of 2026-08-20.

Figures sourced from U.S. Securities and Exchange Commission (SEC EDGAR) filings and market data. Not personalized investment advice.