NIKE, Inc. (NKE) is a Consumer Discretionary stock trading at $38.23 (as of 2026-09-02), with a market capitalization of $56.62B and a trailing P/E of 18.2. Figures are sourced from first-party U.S. SEC EDGAR filings and market data.
NIKE, Inc. designs, develops, markets, and sells athletic footwear, apparel, equipment, and accessories for men, women, and kids worldwide. It sells products under the NIKE and Converse brands, as well as licensed college and professional team apparel, and distributes through footwear and sporting goods retail channels.
Nike designs and sells athletic footwear, apparel, and accessories under its Nike and Converse brands, generating revenue through wholesale partners and its own digital and store channels. Roughly 60% of sales flow through wholesale partners and 37% through Nike's direct channels, with performance footwear as the core profit driver.
Nike's 49% gross margin rests on brand premium in performance footwear, but with 60% of revenue flowing through wholesale partners who set their own retail prices and markdown schedules, effective pricing power is shared rather than controlled by Nike.
| Wholesale | $6.6B |
| NIKE Direct | $4.1B |
| Converse | $0.2B |
Business quality (Mixed): Mixed. The brand still commands premium pricing and a 21% ROE, but revenue is flat to slightly negative, Greater China is in structural decline, and the wholesale-heavy model limits pricing control when distributors need to clear inventory.
Valuation: At 19× earnings, NKE trades 22% above the Apparel average (16×).
| Price | $38.23 |
| Market Cap | $56.62B |
| P/E Ratio | 18.2 |
| EV / EBITDA | 12.3 |
| Price / Book | 3.81 |
| Price / Sales | 1.22 |
| FCF Yield | 3.9% |
| DCF Value (model) | $38.25 |
| DCF Upside vs Price | 0.1% |
| Revenue (TTM) | $46.40B |
| Net Margin | 6.7% |
| Revenue Growth (YoY) | -1.1% |
| EPS Growth (YoY) | 408.9% |
| FCF Growth (YoY) | 312.9% |
| Altman Z-Score | 3.35 (safe) |
| Piotroski F-Score | 5/9 (moderate) |
| Stock P/E | 18.2 |
| Sector P/E (Consumer Discretionary) | 20.1 |
| Industry P/E (Apparel) | 16.2 |
| vs Sector | -9.5% |
| vs Industry | 12.8% |
| Top Institutional Holder | VANGUARD GROUP INC ($7.45B) |
| Institutional Holders Tracked | 10 |
| Congressional Trades (recent) | 10 |
| Sector | Consumer Discretionary |
| Industry | Apparel |
| CEO | Elliott J. Hill |
| Employees | 79,400 |
| Country | US |
| IPO Date | 1980-12-02 |
Data as of 2026-09-02.
Figures sourced from U.S. Securities and Exchange Commission (SEC EDGAR) filings and market data. Not personalized investment advice.