Starbucks Corporation (SBUX) Stock

Starbucks Corporation (SBUX) is a Consumer Discretionary stock trading at $103.92 (as of 2026-08-20), with a market capitalization of $118.47B and a trailing P/E of 59.8. Figures are sourced from first-party U.S. SEC EDGAR filings and market data.

Starbucks Corporation and its subsidiaries operate as a roaster, marketer, and retailer of specialty coffee worldwide, serving customers through company-operated and licensed stores and other channels. It sells coffee and tea beverages, roasted coffee products, ready-to-drink items, and food products across its North America, International, and Channel Development segments, with products also distributed via licensed trademark partners.

Understand Starbucks Corporation: how it makes money

Starbucks roasts and markets specialty coffee and also runs and licenses retail coffee stores, selling coffee and tea beverages, roasted coffee, single-serve and ready-to-drink products, plus food items like pastries and sandwiches, and it makes money primarily from segment retail and also from licensing its trademarks and supplying grocery and foodservice accounts.

Starbucks' revenue (and therefore profit potential) is structurally driven by selling beverages and food through its main retail markets (especially North America), with a second monetization stream coming from licensing its trademarks and supplying grocery and foodservice customers through Channel Development, so the mix between core retail sales and licensed or supplied product sales matters.

Revenue by segment (latest quarter)
North America$6.9B
International$1.9B
Channel Dev$0.4B

Business quality (Weak): Clear, reportable segment structure is provided (North America, International, Channel Development), and the provided operating KPIs available here are segment revenue labels, but no store-level or unit-level operating metrics were included in the dataset.

Valuation: At 80× earnings, SBUX trades 191% above the Restaurants, Hotels & Motels average (27×). Note: one-time items can distort reported P/E.

Bull case

  • Multiple revenue streams: Starbucks operates across North America, International, and Channel Development, with Channel Development including trademark licensing and grocery and foodservice accounts, which broadens how the brand gets monetized.
  • Product breadth beyond brewed coffee: Its stores offer coffee and tea beverages and also sell roasted whole beans and ground coffees, single-serve products, and ready-to-drink beverages, alongside food items like pastries, breakfast sandwiches, and lunch items.

Bear case

  • Concentration in North America: The provided segment revenues show North America as the largest contributor, so weaker performance in that segment could be a bigger driver of overall results than changes in smaller segments.
  • Dependence on licensed and supplied channels: Because Channel Development monetizes trademark licensing and grocery and foodservice accounts, changes in the licensing footprint or those customer accounts could affect that revenue stream.
Valuation — source: SEC EDGAR (first-party)
Price$103.92
Market Cap$118.47B
P/E Ratio59.8
EV / EBITDA27.7
Price / Sales3.09
FCF Yield3.1%
DCF Value (model)$58.49
DCF Upside vs Price-43.7%
Profitability & Growth — source: SEC EDGAR
Revenue (TTM)$37.18B
Net Margin5.0%
Revenue Growth (YoY)-1.4%
EPS Growth (YoY)87.8%
FCF Growth (YoY)211.0%
Financial Health — source: SEC EDGAR
Altman Z-Score2.76 (grey)
Valuation vs Sector & Industry
Stock P/E59.8
Sector P/E (Consumer Discretionary)20.5
Industry P/E (Restaurants, Hotels & Motels)26.6
vs Sector191.7%
vs Industry124.9%
Smart-Money Activity — SEC Form 4 / 13F / Congressional disclosures
Top Institutional HolderVANGUARD GROUP INC ($9.63B)
Institutional Holders Tracked10
Congressional Trades (recent)10
Company
SectorConsumer Discretionary
IndustryRestaurants, Hotels & Motels
CEOBrian R. Niccol
Employees361,000
CountryUS
IPO Date1992-06-26

Related Companies (Business model: Restaurant Operator / Franchisor; 8 closest by market cap; US-domiciled)

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SBUX earnings history · SBUX institutional & insider holders · SBUX KPIs & operating metrics · SBUX financials · SBUX investor presentations & press releases · SBUX SEC filings · SBUX peers · Congress trades · Insider trades · Short interest · Stock screener

Data as of 2026-08-20.

Figures sourced from U.S. Securities and Exchange Commission (SEC EDGAR) filings and market data. Not personalized investment advice.