Yum! Brands, Inc. (YUM) Stock

Yum! Brands, Inc. (YUM) is a Consumer Discretionary stock trading at $147.95 (as of 2026-07-17), with a market capitalization of $40.78B and a trailing P/E of 23.5. Figures are sourced from first-party U.S. SEC EDGAR filings and market data.

Yum! Brands, Inc., through its subsidiaries, develops, operates, and franchises quick-service restaurants worldwide across the KFC, Taco Bell, Pizza Hut, and Habit Burger Grill divisions. Restaurants operate under these brands and serve customers in about 157 countries and territories.

Understand Yum! Brands, Inc.: how it makes money

Yum! Brands runs and franchises quick-service restaurants (KFC, Taco Bell, Pizza Hut, and Habit Burger Grill), earning money through franchise and property revenues tied to the restaurants under these brands.

Yum! Brands' profit engine is its franchising model, where franchise and property revenues depend on the scale and health of franchised restaurant networks across KFC, Taco Bell, Pizza Hut, and Habit Burger Grill.

Business quality (Solid): Good business model clarity from the provided facts, but no complete segment revenue breakdown by all four reportable divisions is provided here.

Valuation: At 24× earnings, YUM trades 14% below the Restaurants, Hotels & Motels average (27×). Note: one-time items can distort reported P/E.

Bull case

  • Diversified brand platform: Yum! Brands operates through four brand divisions, KFC, Taco Bell, Pizza Hut, and Habit Burger Grill.
  • Franchise-driven cash flow potential: The company earns franchise and property revenues (including KFC, Taco Bell, and Pizza Hut franchise and product revenue), linking results to franchised restaurant networks.

Bear case

  • Sensitivity to franchised restaurant performance: Because franchise and property revenues are a key part of revenue, weaker performance from franchised restaurants could pressure results.
  • Consumer demand risk: As a consumer discretionary restaurant operator, Yum! Brands' restaurant business is exposed to changes in consumer spending and preferences.
Valuation — source: SEC EDGAR (first-party)
Price$147.95
Market Cap$40.78B
P/E Ratio23.5
EV / EBITDA14.4
Price / Sales4.81
FCF Yield4.0%
DCF Value (model)$144.83
DCF Upside vs Price-2.1%
Profitability & Growth — source: SEC EDGAR
Revenue (TTM)$8.21B
Net Margin19.0%
Revenue Growth (YoY)15.2%
EPS Growth (YoY)71.4%
FCF Growth (YoY)2.4%
Financial Health — source: SEC EDGAR
Altman Z-Score2.50 (grey)
Piotroski F-Score4/9 (moderate)
Valuation vs Sector & Industry
Stock P/E23.5
Sector P/E (Consumer Discretionary)21.6
Industry P/E (Restaurants, Hotels & Motels)26.1
vs Sector8.8%
vs Industry-10.0%
Smart-Money Activity — SEC Form 4 / 13F / Congressional disclosures
Top Institutional HolderVANGUARD GROUP INC ($5.31B)
Institutional Holders Tracked10
Congressional Trades (recent)10
Company
SectorConsumer Discretionary
IndustryRestaurants, Hotels & Motels
CEOChristopher Lee Turner
Employees40,000
CountryUS
IPO Date1997-09-17

Related Companies (Business model: Restaurant Operator / Franchisor; 8 closest by market cap; US-domiciled)

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  • Aramark (ARMK)
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  • Brinker International, Inc. (EAT)
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YUM earnings history · YUM institutional & insider holders · YUM KPIs & operating metrics · Congress trades · Insider trades · Short interest · Stock screener

Data as of 2026-07-17.

Figures sourced from U.S. Securities and Exchange Commission (SEC EDGAR) filings and market data. Not personalized investment advice.