Dutch Bros Inc. (BROS) Stock

Dutch Bros Inc. (BROS) is a Consumer Discretionary stock trading at $66.22 (as of 2026-07-20), with a market capitalization of $8.44B and a trailing P/E of 104.7. Figures are sourced from first-party U.S. SEC EDGAR filings and market data.

Dutch Bros Inc., together with its subsidiaries, operates and franchises drive-thru coffee shops in the United States. It operates through company-operated shops and franchising and other segments, serving customers through its company-run locations and online channels under brands including Dutch Bros and Dutch Bros Rebel.

Understand Dutch Bros Inc.: how it makes money

Dutch Bros operates and franchises drive-thru coffee shops in the United States, and it makes money through revenue from company-operated shops and from franchising and other arrangements.

Dutch Bros results are driven by a mix of revenue from company-operated shops and franchising and other revenue, so growth depends on how many new shops it adds across both operating models.

Revenue by segment (latest quarter)
Company-op shops$0.4B
Franchising and other$0.0B

Business quality (Mixed): Clear reportable segment structure is provided (Company-Operated Shops and Franchising and Other), and operational indicators are available (new shop openings and Dutch Rewards members), but the dataset does not include same-store sales, margins by segment, or other unit-economics details.

Valuation: At 103× earnings, BROS trades 276% above the Restaurants, Hotels & Motels average (27×). Note: one-time items can distort reported P/E.

Bull case

  • System-wide expansion: The company reported new system shops opened (55.0 count), which aligns with its model of operating and franchising drive-thru shops.
  • Loyalty scale: Dutch Rewards members (year-end) are reported at 15,000,000, giving a measurable view of its customer base size.

Bear case

  • Revenue concentration in company-operated shops: Franchising and other revenue is smaller than company-operated shop revenue in the provided segment figures, which could increase how much performance depends on company-operated shop results.
  • Execution risk around growth metrics: Because key operating indicators include new shop openings and loyalty member counts, results may be sensitive to whether the company can consistently add new shops and sustain its Dutch Rewards membership.
Valuation — source: SEC EDGAR (first-party)
Price$66.22
Market Cap$8.44B
P/E Ratio104.7
EV / EBITDA28.7
Price / Book9.16
Price / Sales4.83
FCF Yield1.1%
DCF Value (model)$18.14
DCF Upside vs Price-72.6%
Profitability & Growth — source: SEC EDGAR
Revenue (TTM)$1.64B
Net Margin4.9%
Revenue Growth (YoY)30.8%
EPS Growth (YoY)0.0%
FCF Growth (YoY)-419.9%
Financial Health — source: SEC EDGAR
Altman Z-Score3.18 (safe)
Piotroski F-Score6/9 (moderate)
Valuation vs Sector & Industry
Stock P/E104.7
Sector P/E (Consumer Discretionary)21.6
Industry P/E (Restaurants, Hotels & Motels)25.9
vs Sector385.6%
vs Industry303.8%
Smart-Money Activity — SEC Form 4 / 13F / Congressional disclosures
Top Institutional HolderBlackRock, Inc. ($703.07M)
Institutional Holders Tracked10
Congressional Trades (recent)8
Company
SectorConsumer Discretionary
IndustryRestaurants, Hotels & Motels
CEOJoshua Guenser
Employees18,000
CountryUS
IPO Date2021-09-15

Related Companies (Business model: Restaurant Operator / Franchisor; 8 closest by market cap; US-domiciled)

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  • Brinker International, Inc. (EAT)
  • CAVA Group, Inc. (CAVA)
  • Shake Shack Inc. (SHAK)
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BROS earnings history · BROS institutional & insider holders · BROS KPIs & operating metrics · Congress trades · Insider trades · Short interest · Stock screener

Data as of 2026-07-20.

Figures sourced from U.S. Securities and Exchange Commission (SEC EDGAR) filings and market data. Not personalized investment advice.