The Boston Beer Company, Inc. (SAM) Stock

The Boston Beer Company, Inc. (SAM) is a Consumer Staples stock trading at $186.21 (as of 2026-08-21), with a market capitalization of $1.93B. Figures are sourced from first-party U.S. SEC EDGAR filings and market data.

The Boston Beer Company, Inc. produces and sells alcohol beverages, with brands including Samuel Adams, Twisted Tea, Truly Hard Seltzer, Angry Orchard, and Dogfish Head. It distributes primarily in the United States through a network of about 400 wholesalers, and it also sells through wholesalers and importers that reach retailers and other outlets.

Understand The Boston Beer Company, Inc.: how it makes money

The Boston Beer Company makes and sells alcohol beverages, including Samuel Adams, Twisted Tea, Truly Hard Seltzer, Angry Orchard, Dogfish Head, Angel City, Coney Island, and Concrete Beach. It distributes through a network of approximately 400 U.S. wholesalers and additional international wholesalers, importers, or agencies, generating revenue from product sales that support shipment volume and brand mix.

The profit model is primarily driven by shipment volume delivered through its wholesaler distribution network, and by how brand and category mix (for example, beyond beer and hard seltzer) performs versus the rest of the business.

Business quality (Weak): Brand share signals in key products exist, but current operating results are weak, and several shipment and hard seltzer related indicators point to volume and dollar softness.

Bull case

Twisted Tea strength in-market: Twisted Tea has a 85.0 percent market share, with share leadership and a 1.4 percent share gain in measured channels.
Beyond-beer mix is meaningful: Beyond Beer Share is 24.5 percent, indicating a sizable contribution from non-beer categories within the portfolio.
Production base remains largely internal: Domestic Internal Production Share of Volume is 95.0 percent, which suggests the company is still producing most of its volume domestically.

Bear case

Hard seltzer and shipment pressure: Hard Seltzer Volume Declined is 17.0 percent, and the Shipment Volume Decrease is 0.5 percent (with a Fiscal Calendar Shipment Decrease of 12.2 percent).
Dollar weakness in a key category: Hard Seltzer Category Dollar Decrease is 4.0 percent, and Truly Dollar Sales Decline is 26.0 percent.
Operating losses: Operating margin is -43.9 percent, indicating profitability is currently materially below zero despite a reported gross margin of 49.3 percent.

Valuation — source: SEC EDGAR (first-party)
Price	$186.21
Market Cap	$1.93B
Price / Book	2.70
Price / Sales	0.98
FCF Yield	11.5%
DCF Value (model)	$187.78
DCF Upside vs Price	0.8%

Profitability & Growth — source: SEC EDGAR
Revenue (TTM)	$1.96B
Net Margin	5.5%
Revenue Growth (YoY)	-2.4%
EPS Growth (YoY)	95.3%
FCF Growth (YoY)	24.9%

Financial Health — source: SEC EDGAR
Altman Z-Score	5.90 (safe)

Valuation vs Sector & Industry
Sector P/E (Consumer Staples)	26.7
Industry P/E (Beer & Liquor)	32.8

Smart-Money Activity — SEC Form 4 / 13F / Congressional disclosures
Top Institutional Holder	VANGUARD GROUP INC ($202.78M)
Institutional Holders Tracked	10
Congressional Trades (recent)	2

Company
Sector	Consumer Staples
Industry	Beer & Liquor
CEO	C. James Koch
Employees	2,537
Country	US
IPO Date	1995-11-21

Related Companies (Business model: Branded Consumer (CPG, Staples, Beauty, Alcohol, Pet, Nicotine); 8 closest by market cap; US-domiciled)

Data as of 2026-08-21.

Figures sourced from U.S. Securities and Exchange Commission (SEC EDGAR) filings and market data. Not personalized investment advice.