Celsius Holdings, Inc. (CELH) Stock

Celsius Holdings, Inc. (CELH) is a Consumer Staples stock trading at $33.33 (as of 2026-08-21), with a market capitalization of $8.43B and a trailing P/E of 39.3. Figures are sourced from first-party U.S. SEC EDGAR filings and market data.

Celsius Holdings, Inc. develops, processes, markets, distributes, and sells functional beverages and liquid supplements, including carbonated and non-carbonated energy drink varieties and related supplement products, as well as powdered functional drink ingredients in single-serve formats. Products are sold in North America and internationally through retailer and direct-to-store distribution channels.

Understand Celsius Holdings, Inc.: how it makes money

Celsius Holdings makes and sells functional energy drinks and liquid supplements (under brands like CELSIUS Originals, CELSIUS HEAT, and CELSIUS BCC), and generates revenue by distributing these branded products through consumer channels in North America and internationally.

The profit engine is sustaining branded retail velocity, which depends on ongoing consumer repeat behavior and winning shelf and scanner visibility in tracked channels (supported by repeat purchase rate, shelf space gains, and tracked ready-to-drink retail sales).

Business quality (Solid): Good visibility into retail demand and distribution KPIs, but the provided facts do not include a clean, official segment breakdown that sums to the reported revenue.

Valuation: At 68× earnings, CELH trades 272% above the Candy & Soda average (18×). Note: one-time items can distort reported P/E.

Bull case

Retail demand appears sticky: The company reports a repeat purchase rate of 65% and meaningful household penetration across its portfolio (43%) and brand-specific penetration (Celsius brand 34%).
Distribution momentum: Brand Celsius shows shelf space gains of 17%, and the portfolio is tracked with a scanner data portfolio KPI of 12.8%.
Brand portfolio supports category presence: The combined portfolio shows energy drink market share of 20.9% in United States tracked channels, with category dollar share of 20.0% in multi-outlet convenience stores.

Bear case

Concentration in North America: Most revenue comes from North America (0.75B out of 0.8B), so performance outside the region may not offset shocks in the core market.
International revenue is small in the provided snapshot: European revenues are listed at 0.01B and Asian revenues are listed as 0.0B, indicating limited contribution from those regions in this set of facts.
Category competition risk: Energy drink market share and category share measures imply an ongoing competitive environment, where changes in consumer preferences or distribution could pressure retail velocity.

Valuation — source: SEC EDGAR (first-party)
Price	$33.33
Market Cap	$8.43B
P/E Ratio	39.3
EV / EBITDA	28.4
Price / Book	7.03
Price / Sales	2.71
FCF Yield	10.2%
DCF Value (model)	$6.25
DCF Upside vs Price	-81.2%

Profitability & Growth — source: SEC EDGAR
Revenue (TTM)	$2.52B
Net Margin	4.3%
Revenue Growth (YoY)	85.5%
EPS Growth (YoY)	-45.7%
FCF Growth (YoY)	35.0%

Financial Health — source: SEC EDGAR
Altman Z-Score	2.11 (grey)
Piotroski F-Score	4/9 (moderate)

Valuation vs Sector & Industry
Stock P/E	39.3
Sector P/E (Consumer Staples)	26.7
Industry P/E (Candy & Soda)	24.0
vs Sector	47.2%
vs Industry	64.1%

Smart-Money Activity — SEC Form 4 / 13F / Congressional disclosures
Top Institutional Holder	ALLIANCEBERNSTEIN L.P. ($905.31M)
Institutional Holders Tracked	10
Congressional Trades (recent)	10

Company
Sector	Consumer Staples
Industry	Candy & Soda
CEO	John Fieldly
Employees	1,073
Country	US
IPO Date	2007-01-22

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Data as of 2026-08-21.

Figures sourced from U.S. Securities and Exchange Commission (SEC EDGAR) filings and market data. Not personalized investment advice.