The Vita Coco Company, Inc. (COCO) Stock

The Vita Coco Company, Inc. (COCO) is a Consumer Staples stock trading at $63.37 (as of 2026-08-21), with a market capitalization of $3.64B and a trailing P/E of 33.2. Figures are sourced from first-party U.S. SEC EDGAR filings and market data.

The Vita Coco Company, Inc. develops, markets, and distributes coconut beverage and related food and drink products, including coconut water and coconut oil, under its Vita Coco brand and other brand names such as Ever & Ever, across the United States, Canada, Europe, the Middle East, and Asia Pacific. Products are sold through club, food, drug, mass, convenience, e-commerce, and foodservice channels.

Understand The Vita Coco Company, Inc.: how it makes money

Vita Coco develops, markets, and distributes coconut water and related beverage products under the Vita Coco brand, plus coconut oil and coconut milk, and also sells private label coconut water, earning money primarily from net sales through retail and foodservice channels.

Profitability is primarily driven by how case-equivalent volume gains in Vita Coco and private label translate into net sales, while realized price and mix (including private label price and mix reduction) and logistics constraints (ocean freight container availability) can offset that volume momentum.

Revenue by segment (latest quarter)
Americas$0.1B
International$0.0B

Business quality (Strong): Operating metrics show volume and distribution momentum, but the same set of metrics also highlights meaningful price and mix pressure for private label and potential supply-chain constraints.

Valuation: At 59× earnings, COCO trades 136% above the Beer & Liquor average (25×). Note: one-time items can distort reported P/E.

Bull case

  • Volume growth for both the Vita Coco coconut water business and private label: VitaCoco Coconut Water Case Equivalent Volume Gain is 32 percent, and Private Label Case Equivalent Volume Gain is 27 percent.
  • Brand visibility and retailer presence are improving: Household Penetration is 11.1 percent, and VitaCoco household penetration is 11.4 percent. Incremental Net Distribution Points (United States) are 11,000 and Incremental Retail Distribution Points Gained are 3,000.
  • Solid brand share in tracked channels: Market Share (VitaCoco, U.S. IRI Measured Channels) is 47.0 percent, and Market Share (VitaCoco Coconut Water Brand) is 51.9 percent.

Bear case

  • Private label pricing appears to be under pressure: Private Label Price and Mix Reduction (Americas) is 14 percent.
  • Supply chain conditions may limit throughput: Ocean Freight Container Availability (May to July Period) is 85 percent, which can constrain shipment ability.
  • Some consumer behavior suggests limited breadth of repeat buyers: Consumers Only Buying VitaCoco Press is 16 percent, indicating a portion of consumers may be narrowly focused on a specific product form.
Valuation — source: SEC EDGAR (first-party)
Price$63.37
Market Cap$3.64B
P/E Ratio33.2
EV / EBITDA24.6
Price / Book9.07
Price / Sales5.15
FCF Yield2.5%
DCF Value (model)$62.93
DCF Upside vs Price-0.7%
Profitability & Growth — source: SEC EDGAR
Revenue (TTM)$609.78M
Net Margin11.7%
Revenue Growth (YoY)28.1%
EPS Growth (YoY)115.0%
FCF Growth (YoY)359.8%
Financial Health — source: SEC EDGAR
Altman Z-Score20.14 (safe)
Valuation vs Sector & Industry
Stock P/E33.2
Sector P/E (Consumer Staples)26.7
Industry P/E (Beer & Liquor)32.8
vs Sector24.4%
vs Industry1.2%
Smart-Money Activity — SEC Form 4 / 13F / Congressional disclosures
Top Institutional HolderBlackRock, Inc. ($324.66M)
Institutional Holders Tracked10
Congressional Trades (recent)4
Company
SectorConsumer Staples
IndustryBeer & Liquor
CEOMartin F. Roper
Employees319
CountryUS
IPO Date2021-10-21

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COCO earnings history · COCO institutional & insider holders · COCO KPIs & operating metrics · COCO financials · COCO investor presentations & press releases · COCO SEC filings · COCO peers · Congress trades · Insider trades · Short interest · Stock screener

Data as of 2026-08-21.

Figures sourced from U.S. Securities and Exchange Commission (SEC EDGAR) filings and market data. Not personalized investment advice.