GrowGeneration Corp. (GRWG) Stock

GrowGeneration Corp. (GRWG) is a Consumer Discretionary stock trading at $1.78 (as of 2026-08-20), with a market capitalization of $105.17M. Figures are sourced from first-party U.S. SEC EDGAR filings and market data.

GrowGeneration Corp., through subsidiaries, operates hydroponic and organic gardening retail stores in the United States and also sells products through an online channel. The company provides supplies and equipment for indoor and greenhouse growing, including nutrients, growing media, lighting, and environmental control systems, serving commercial and urban cultivators of specialty crops.

Understand GrowGeneration Corp.: how it makes money

GrowGeneration operates retail hydroponic and organic gardening stores in the United States, and it makes money primarily by selling cultivation and gardening products to commercial and urban growers.

The companys profitability is structurally tied to how well its retail stores sell cultivation and gardening products on a same-store basis, because that is the core revenue stream driving store-level performance and absorbing overhead, with the latest period showing a positive gross margin but negative operating margin.

Revenue by segment (latest quarter)
Cultivation & Gardening$0.0B
Commercial Fixtures$0.0B

Business quality (Weak): Key operating signals are available (same-store sales and retail store count), but the segment disclosure here is limited to product-line revenue items and the latest-quarter total revenue figure is shown as 0.0B in the provided dataset.

Bull case

  • Same-store sales are explicitly tracked, pointing to an investor focus on retail store-level performance rather than only growth from new locations: Same-Store Sales is listed as a primary operational KPI.
  • The business shows a positive gross margin in the latest period: Gross_margin_pct is 25.4% for 2026-03-31.

Bear case

  • The latest period shows an operating loss, which suggests overhead and operating costs are outweighing gross profit: Operating_margin_pct is -13.7% for 2026-03-31.
  • Network optimization and store closures indicate active churn in the retail footprint: Retail Locations Closed (Network Optimization) is 6, and Store Closures and Consolidations is 12.
  • E-commerce contribution appears minimal in the provided dataset: E-commerce Revenue is listed as 0.0B.
Valuation — source: SEC EDGAR (first-party)
Price$1.78
Market Cap$105.17M
Price / Book1.17
Price / Sales0.63
Profitability & Growth — source: SEC EDGAR
Revenue (TTM)$161.74M
Net Margin-14.9%
Revenue Growth (YoY)-14.4%
EPS Growth (YoY)-51.2%
Financial Health — source: SEC EDGAR
Altman Z-Score-0.20 (distress)
Valuation vs Sector & Industry
Sector P/E (Consumer Discretionary)20.5
Industry P/E (Retail)19.5
Smart-Money Activity — SEC Form 4 / 13F / Congressional disclosures
Top Institutional HolderVANGUARD GROUP INC ($4.02M)
Institutional Holders Tracked10
Company
SectorConsumer Discretionary
IndustryRetail
CEODarren Lampert
Employees289
CountryUS
IPO Date2018-02-07

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GRWG earnings history · GRWG institutional & insider holders · GRWG KPIs & operating metrics · GRWG financials · GRWG investor presentations & press releases · GRWG SEC filings · GRWG peers · Congress trades · Insider trades · Short interest · Stock screener

Data as of 2026-08-20.

Figures sourced from U.S. Securities and Exchange Commission (SEC EDGAR) filings and market data. Not personalized investment advice.