GrabAGun Digital Holdings Inc. (PEW) Stock

GrabAGun Digital Holdings Inc. (PEW) is a Consumer Discretionary stock trading at $2.50 (as of 2026-08-20), with a market capitalization of $73.35M. Figures are sourced from first-party U.S. SEC EDGAR filings and market data.

GrabAGun Digital Holdings Inc. operates an eCommerce retail business selling firearms and ammunition, along with related accessories and other products for outdoor enthusiasts. The company is headquartered in Coppell, Texas.

Understand GrabAGun Digital Holdings Inc.: how it makes money

GrabAGun Digital Holdings operates an eCommerce retailer selling firearms and ammunition, related accessories, and other outdoor enthusiast products, and it makes money from selling these products online to customers.

The profit engine is converting customer demand into repeat buying and mobile driven traffic, measured by repeat behavior and mobile engagement, then turning that merchandise activity into gross profit after operating costs.

Business quality (Weak): Based on the latest reported quarter, the company shows low gross margin (10.7%) and an operating loss (-10.2%), so investors should focus on whether customer repeat behavior and mobile engagement can translate into sustainable operating performance.

Bull case

  • Mobile engagement is a meaningful part of performance signals: The company tracks Mobile Engagement Share of Traffic (67%) and Mobile Engagement Share of Revenue (64%), which suggests online and mobile activity is central to how sales are generated.
  • Customer repeat behavior is being measured: Repeat Rate is 55%, indicating the business is tracking how often customers return, a key driver for retail profitability when it holds up over time.

Bear case

  • Operating losses in the latest quarter: For the quarter ended 2026-03-31, operating margin is -10.2%, indicating operating costs exceeded gross profit.
  • Low gross margin: Gross margin is 10.7% in the latest quarter, which can limit how much room the company has to absorb operating expenses and other pressures.
Valuation — source: SEC EDGAR (first-party)
Price$2.50
Market Cap$73.35M
Price / Book0.72
Price / Sales0.79
FCF Yield-19.0%
Profitability & Growth — source: SEC EDGAR
Revenue (TTM)$96.45M
Net Margin-2.6%
Revenue Growth (YoY)3.6%
EPS Growth (YoY)-128.9%
FCF Growth (YoY)-605.7%
Financial Health — source: SEC EDGAR
Altman Z-Score3.39 (safe)
Valuation vs Sector & Industry
Sector P/E (Consumer Discretionary)20.5
Industry P/E (Retail)19.5
Smart-Money Activity — SEC Form 4 / 13F / Congressional disclosures
Top Institutional HolderVANGUARD GROUP INC ($3.65M)
Institutional Holders Tracked10
Company
SectorConsumer Discretionary
IndustryRetail
CEOMarc Nemati
Employees4
CountryUS
IPO Date2024-01-11

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PEW earnings history · PEW institutional & insider holders · PEW KPIs & operating metrics · PEW financials · PEW investor presentations & press releases · PEW SEC filings · PEW peers · Congress trades · Insider trades · Short interest · Stock screener

Data as of 2026-08-20.

Figures sourced from U.S. Securities and Exchange Commission (SEC EDGAR) filings and market data. Not personalized investment advice.