Groupon, Inc. (GRPN) Stock

Groupon, Inc. (GRPN) is a Technology stock trading at $19.57 (as of 2026-08-21), with a market capitalization of $795.82M. Figures are sourced from first-party U.S. SEC EDGAR filings and market data.

Groupon, Inc., through its subsidiaries, operates a marketplace connecting consumers with merchants. It operates in North America and International segments, offering deals on behalf of third-party merchants as well as first-party goods, and it serves customers through its mobile applications and websites.

Understand Groupon, Inc.: how it makes money

Groupon runs a local deals marketplace that connects consumers with merchants and also sells first-party goods inventory, earning money through sales transacted via its mobile apps and websites.

The core profit engine is converting billings into “Consolidated Local Billings” and then into “Local Revenue” across North America and International, while controlling costs (the latest quarter shows operating margin at -2.8%).

Revenue by segment (latest quarter)
North America$0.1B
International$0.0B

Business quality (Mixed): Groupon’s investor-relevant operating view is anchored on billings (Gross Billings, Consolidated Local Billings) and customer activity (Active Customers, Net New Active Customers). The latest quarter shows a high gross margin, but operating margin is still negative.

Bull case

  • Marketplace demand shows up in billings: Groupon tracks Gross Billings and Consolidated Local Billings, which directly reflect the activity of connecting consumers to merchants and selling goods.
  • Two operating regions provide a measurable mix: North America and International are separately tracked, letting investors see whether growth or weakness is concentrated in one region.

Bear case

  • Unprofitable at the operating level: The latest quarter operating margin is -2.8%, indicating that gross profit is not translating into operating profit.
  • Revenue conversion and mix are critical: The company reports both billings (Gross Billings, Consolidated Local Billings) and Local Revenue, so changes in the conversion from billings to revenue, or in the goods versus merchant mix, can pressure profitability.
Valuation — source: SEC EDGAR (first-party)
Price$19.57
Market Cap$795.82M
EV / EBITDA42.1
Price / Sales1.60
FCF Yield3.8%
DCF Value (model)$8.75
DCF Upside vs Price-55.3%
Profitability & Growth — source: SEC EDGAR
Revenue (TTM)$498.42M
Net Margin-16.8%
Revenue Growth (YoY)-0.8%
EPS Growth (YoY)-107.8%
FCF Growth (YoY)-40.4%
Financial Health — source: SEC EDGAR
Altman Z-Score-1.81 (distress)
Piotroski F-Score3/9 (weak)
Valuation vs Sector & Industry
Sector P/E (Technology)33.9
Industry P/E (Business Services)29.9
Smart-Money Activity — SEC Form 4 / 13F / Congressional disclosures
Top Institutional HolderPale Fire Capital SE ($121.15M)
Institutional Holders Tracked10
Company
SectorTechnology
IndustryBusiness Services
CEODusan Senkypl
Employees2,079
CountryUS
IPO Date2011-11-04

Related Companies (Business model: IT Services / Consulting and Managed Services; 8 closest by market cap; US-domiciled)

  • Stagwell Inc. (STGW)
  • Barrett Business Services, Inc. (BBSI)
  • MediaAlpha, Inc. (MAX)
  • PaySign, Inc. (PAYS)
  • Phreesia, Inc. (PHR)
  • Kelly Services, Inc. (KELYB)
  • Cass Information Systems, Inc. (CASS)
  • Stran & Company, Inc. (SWAG)
GRPN earnings history · GRPN institutional & insider holders · GRPN KPIs & operating metrics · GRPN financials · GRPN investor presentations & press releases · GRPN SEC filings · GRPN peers · Congress trades · Insider trades · Short interest · Stock screener

Data as of 2026-08-21.

Figures sourced from U.S. Securities and Exchange Commission (SEC EDGAR) filings and market data. Not personalized investment advice.