MediaAlpha, Inc. (MAX) Stock

MediaAlpha, Inc. (MAX) is a Technology stock trading at $10.13 (as of 2026-06-18), with a market capitalization of $497.03M and a trailing P/E of 13.9. Figures are sourced from first-party U.S. SEC EDGAR filings and market data.

MediaAlpha, Inc. operates, through its subsidiaries, an insurance customer acquisition platform in the United States. It supports acquisition across property and casualty, health, and life insurance verticals, and is headquartered in Los Angeles, California; it is a subsidiary of White Mountains Insurance Group, Ltd.

Valuation — source: SEC EDGAR (first-party)
Price	$10.13
Market Cap	$497.03M
P/E Ratio	13.9
EV / EBITDA	14.2
Price / Book	-17.08
Price / Sales	0.43
DCF Value (model)	$23.06
DCF Upside vs Price	127.6%

Profitability & Growth — source: SEC EDGAR
Revenue (TTM)	$1.11B
Net Margin	2.3%
Return on Equity	-134.2%
Debt / Equity	-5.62
Current Ratio	1.46
Revenue Growth (YoY)	28.8%
EPS Growth (YoY)	48.4%
FCF Growth (YoY)	43.1%

Financial Health — source: SEC EDGAR
Altman Z-Score	2.41 (grey)
Piotroski F-Score	5/9 (moderate)

Valuation vs Sector & Industry
Stock P/E	13.9
Sector P/E (Technology)	32.6
Industry P/E (Business Services)	27.1
vs Sector	-57.4%
vs Industry	-48.6%

Smart-Money Activity — SEC Form 4 / 13F / Congressional disclosures
Top Institutional Holder	WHITE MOUNTAINS INSURANCE GROUP LTD ($166.07M)
Institutional Holders Tracked	10

Company
Sector	Technology
Industry	Business Services
CEO	Steven Yi
Employees	144
Country	US
IPO Date	2020-10-28

Related Companies (Business model: IT Services / Consulting and Managed Services; 8 closest by market cap; US-domiciled)

Data as of 2026-06-18.

Figures sourced from U.S. Securities and Exchange Commission (SEC EDGAR) filings and market data. Not personalized investment advice.