Alphabet Inc. (GOOG) Stock

Alphabet Inc. (GOOG) is a Technology stock trading at $352.40 (as of 2026-07-20), with a market capitalization of $4.27T and a trailing P/E of 26.7. Figures are sourced from first-party U.S. SEC EDGAR filings and market data.

Alphabet Inc. provides various products and platforms in the United States, Europe, the Middle East, Africa, the Asia-Pacific, Canada, and Latin America. It operates through Google Services, Google Cloud, and Other Bets segments. The Google Services segment offers products and services, including ads, Android, Chrome, hardware, Gmail, Google Drive, Google Maps, Google Photos, Google Play, Search, and YouTube. It is also involved in the sale of apps and in-app purchases and digital content in the Google Play store; and Fitbit wearable devices, Google Nest home products, Pixel phones, and other devices, as well as in the provision of YouTube non-advertising services. The Google Cloud segment offers infrastructure, platform, and other services; Google Workspace that include cloud-based collaboration tools for enterprises, such as Gmail, Docs, Drive, Calendar, and Meet; and other services for enterprise customers. The Other Bets segment sells health technology and internet services. The company was founded in 1998 and is headquartered in Mountain View, California.

Understand Alphabet Inc.: how it makes money

Alphabet (Google) sells online advertising and consumer products across Search, YouTube, Android, and other services, monetizing through ads, apps and in-app purchases, digital content, subscriptions, and also sells cloud services through Google Cloud.

Google Services monetizes consumer and developer engagement through advertising plus subscriptions and digital content, and that large, recurring cash engine funds and coexists with Google Cloud’s enterprise services while Other Bets remains a separate, small portfolio.

Revenue by segment (latest quarter)
Search$60.4B
Cloud$20.0B
Subscriptions/Devices$12.4B

Business quality (Strong): Clear, investor-relevant structure, with Google Services doing most of the work and Google Cloud plus paid enterprise customers providing the main operating growth focus.

Valuation: Trades at 28× trailing earnings · $4.45T market cap.

Bull case

  • Multiple monetization routes inside Google Services: Google Services includes ads, Search, YouTube, app and in-app purchases, digital content, and subscriptions, which supports a diversified revenue mix across consumer and platform offerings.
  • Enterprise anchor within Google Cloud ecosystem: Google Cloud is a distinct reportable segment, and the presence of paying Google Workspace customers gives an operating view into enterprise adoption of Google offerings.

Bear case

  • Advertising concentration risk: Within Google Services, a large share of monetization comes from advertising revenue sources tied to Search and other advertising, which can make results sensitive to changes in advertising demand and market conditions.
  • Other Bets execution and scale risk: Other Bets is a separate segment and is small in the segment revenue mix, but it represents a different business profile that investors may view as harder to scale or sustain versus the core Google Services engine.
Valuation — source: SEC EDGAR (first-party)
Price$352.40
Market Cap$4.27T
P/E Ratio26.7
EV / EBITDA26.7
Price / Book8.92
Price / Sales10.11
FCF Yield1.5%
DCF Value (model)$216.53
DCF Upside vs Price-38.6%
Profitability & Growth — source: SEC EDGAR
Revenue (TTM)$402.84B
Net Margin32.8%
Revenue Growth (YoY)21.8%
EPS Growth (YoY)82.0%
FCF Growth (YoY)-46.6%
Financial Health — source: SEC EDGAR
Altman Z-Score16.56 (safe)
Piotroski F-Score6/9 (moderate)
Valuation vs Sector & Industry
Stock P/E26.7
Sector P/E (Technology)34.9
Industry P/E (Business Services)30.7
vs Sector-23.7%
vs Industry-13.3%
Smart-Money Activity — SEC Form 4 / 13F / Congressional disclosures
Insider Sells (12mo)51
Top Institutional HolderVANGUARD GROUP INC ($165.57B)
Institutional Holders Tracked10
Congressional Trades (recent)10
Company
SectorTechnology
IndustryBusiness Services
CEOSundar Pichai
Employees185,719
CountryUS
IPO Date2004-08-19

Related Companies (Business model: Ad-Supported Digital Media / Social + Cloud Infrastructure Platform / Consumption-Priced IaaS and PaaS + Services Ecosystem / Platform Take-Rate; 8 closest by market cap; US-domiciled)

  • Apple Inc. (AAPL)
  • Microsoft Corporation (MSFT)
  • Amazon.com, Inc. (AMZN)
  • Meta Platforms, Inc. (META)
  • The Walt Disney Company (DIS)
  • AppLovin Corporation (APP)
  • Pinterest, Inc. (PINS)
  • Snap Inc. (SNAP)
GOOG earnings history · GOOG institutional & insider holders · GOOG KPIs & operating metrics · Congress trades · Insider trades · Short interest · Stock screener

Data as of 2026-07-20.

Figures sourced from U.S. Securities and Exchange Commission (SEC EDGAR) filings and market data. Not personalized investment advice.