Apple Inc. (AAPL) Peers & Competitors

Apple Inc. (AAPL) compared with its closest peers (MSFT, GOOGL, SSNLF, DELL, HPQ): P/E 37.9 vs industry 30.6. Peer set by Computers; 10 comparable computer makers. First-party data.

Microsoft: platform and software, whole company; Alphabet: mobile platform rival, whole company; Samsung Electronics and Sony: consumer electronics maker; Dell Technologies and HP: computer maker.

  • MSFT: platform and software, whole company
  • GOOGL: mobile platform rival, whole company
  • SSNLF: consumer electronics maker
  • DELL: computer maker
  • HPQ: computer maker
  • SONY: consumer electronics maker
  • RBLX: names this company as a competitor in its 10-K
  • ROKU: names this company as a competitor in its 10-K
  • GPRO: names this company as a competitor in its 10-K
  • RIVN: services ecosystem / platform take-rate
Peer companies (Computers; 10 comparable computer makers)
CompanyMarket CapP/E
Microsoft Corporation (MSFT)$3.69T27.6
Alphabet Inc. (GOOGL)$4.31T17.6
Samsung Electronics Co., Ltd. (SSNLF)——
Dell Technologies Inc. (DELL)$372.29B32.7
HP Inc. (HPQ)$31.93B13.0
Sony Group Corporation (SONY)——
Roblox Corporation (RBLX)$34.28B—
Roku, Inc. (ROKU)$23.34B65.7
GoPro, Inc. (GPRO)$222.60M—
Rivian Automotive, Inc. (RIVN)$18.98B—
Valuation vs peers
Stock P/E37.9
Sector P/E (Technology)30.0
Industry P/E (Computers)30.6
vs Sector26.4%
vs Industry23.8%

AAPL overview · AAPL earnings · AAPL financials · AAPL KPIs · AAPL documents · AAPL ownership

Data sourced from U.S. SEC EDGAR filings and market data. Not personalized investment advice.