GoPro, Inc. (GPRO) Stock

GoPro, Inc. (GPRO) is a Consumer Discretionary stock trading at $0.79 (as of 2026-06-18), with a market capitalization of $204.01M and a trailing P/E of -1.6. Figures are sourced from first-party U.S. SEC EDGAR filings and market data.

GoPro, Inc. manufactures and sells mountable and wearable cameras and related accessories, which it refers to as capture devices. Its offerings include products under brands such as HERO9 Black, HERO8 Black, Max, and HERO7 Black, as well as the GoPro App and GoPro Plus.

Valuation — source: SEC EDGAR (first-party)
Price	$0.79
Market Cap	$204.01M
P/E Ratio	-1.6
EV / EBITDA	-2.7
Price / Book	-109.15
Price / Sales	0.33
DCF Value (model)	$-2.67
DCF Upside vs Price	-436.9%

Profitability & Growth — source: SEC EDGAR
Revenue (TTM)	$651.54M
Net Margin	-14.3%
Return on Equity	6827.1%
Debt / Equity	-38.50
Current Ratio	0.58
Revenue Growth (YoY)	-18.7%
FCF Growth (YoY)	-81.4%

Financial Health — source: SEC EDGAR
Altman Z-Score	-1.51 (distress)
Piotroski F-Score	4/9 (moderate)

Valuation vs Sector & Industry
Stock P/E	-1.6
Sector P/E (Consumer Discretionary)	21.8
Industry P/E (Consumer Goods)	25.0
vs Sector	-107.3%
vs Industry	-106.3%

Smart-Money Activity — SEC Form 4 / 13F / Congressional disclosures
Top Institutional Holder	BlackRock Fund Advisors ($27.63M)
Institutional Holders Tracked	10

Company
Sector	Consumer Discretionary
Industry	Consumer Goods
CEO	Nicholas D. Woodman
Employees	696
Country	US
IPO Date	2014-06-26

Related Companies (Business model: Consumer Hardware (incl. ecosystem services); 8 closest by market cap; US-domiciled)

Data as of 2026-06-18.

Figures sourced from U.S. Securities and Exchange Commission (SEC EDGAR) filings and market data. Not personalized investment advice.