Rivian Automotive, Inc. (RIVN) Stock

Rivian Automotive, Inc. (RIVN) is a Consumer Discretionary stock trading at $17.45 (as of 2026-07-17), with a market capitalization of $21.99B. Figures are sourced from first-party U.S. SEC EDGAR filings and market data.

Rivian Automotive, Inc. designs, develops, manufactures, and sells electric vehicles and related accessories, including five-passenger pickup trucks and sports utility vehicles. It also offers an electric Delivery Van platform for commercial use and sells directly to customers in both consumer and commercial markets.

Understand Rivian Automotive, Inc.: how it makes money

Rivian designs, develops, manufactures, and sells electric pickup trucks and sports utility vehicles, plus related accessories and software services, and it also supplies an electric Delivery Van platform for Amazon through Rivian Commercial Vehicle, it makes money from vehicle sales in its Automotive segment and from Software and Services revenue.

Profitability depends on whether Rivian can scale higher value revenue streams, vehicle sales drive most revenue in the Automotive segment while Software and Services adds a second revenue stream, but the current company-wide margins show operating losses despite producing revenue, so cost absorption and mix between Automotive and Software are central to the profit model.

Revenue by segment (latest quarter)
Auto$0.9B
Software$0.5B

Business quality (Weak): Two-segment model is clear (Automotive and Software and Services), but the latest reported margins indicate major cost pressure relative to revenue.

Bull case

  • Revenue mix across two segments: Rivian reports both Automotive segment revenue and Software and Services segment revenue, giving it exposure to more than only vehicle sales.
  • Commercial expansion pathway: Rivian offers a Rivian Commercial Vehicle platform for electric Delivery Van in collaboration with Amazon.com.

Bear case

  • Very weak profitability in the latest period: Rivian reported gross margin of 8.6% and operating margin of -63.8% for the period ended 2026-03-31.
  • Regulatory credits can influence Automotive economics: Rivian separately reports Regulatory Credit Revenue, and Automotive segment revenue including regulatory credits is higher than Automotive segment revenue alone, which suggests part of period Automotive results can be affected by credits.
Valuation — source: SEC EDGAR (first-party)
Price$17.45
Market Cap$21.99B
Price / Book4.97
Price / Sales4.01
FCF Yield-17.6%
Profitability & Growth — source: SEC EDGAR
Revenue (TTM)$5.39B
Net Margin-67.7%
Revenue Growth (YoY)8.4%
EPS Growth (YoY)-34.5%
FCF Growth (YoY)-12.9%
Financial Health — source: SEC EDGAR
Altman Z-Score-1.31 (distress)
Piotroski F-Score4/9 (moderate)
Valuation vs Sector & Industry
Sector P/E (Consumer Discretionary)21.6
Industry P/E (Automobiles & Trucks)18.7
Smart-Money Activity — SEC Form 4 / 13F / Congressional disclosures
Top Institutional HolderAMAZON COM INC ($2.38B)
Institutional Holders Tracked10
Congressional Trades (recent)4
Company
SectorConsumer Discretionary
IndustryAutomobiles & Trucks
CEORobert Joseph Scaringe
Employees14,861
CountryUS
IPO Date2021-11-10

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RIVN earnings history · RIVN institutional & insider holders · RIVN KPIs & operating metrics · Congress trades · Insider trades · Short interest · Stock screener

Data as of 2026-07-17.

Figures sourced from U.S. Securities and Exchange Commission (SEC EDGAR) filings and market data. Not personalized investment advice.