McDonald's Corporation (MCD) Stock

McDonald's Corporation (MCD) is a Consumer Discretionary stock trading at $273.95 (as of 2026-06-24), with a market capitalization of $198.37B and a trailing P/E of 23.0. Figures are sourced from first-party U.S. SEC EDGAR filings and market data.

McDonald’s Corporation operates and franchises McDonald's restaurants in the United States and internationally. The restaurants offer a range of food and beverage menu items, including burgers, chicken products, wraps and salads, breakfast items, desserts, and soft drinks, coffee and other beverages.

Understand McDonald's Corporation: how it makes money

McDonald's operates and franchises McDonald's restaurants, selling burgers, chicken, fries, breakfast items, beverages, and desserts, and it makes money primarily from franchised restaurant revenues and sales from company-operated restaurants.

The profit engine is that McDonald's earns a large share of revenue from franchised restaurants, so company results are closely tied to franchise performance (while company-operated restaurants add a smaller but direct sales stream).

Revenue by segment (latest quarter)
Franchise$4.3B
Company-Op$2.2B
Other$0.2B

Business quality (Mixed): Segment breakdown is directionally clear (franchise vs. company-operated vs. other), and the most investor-relevant operating signals available here are loyalty and digital engagement metrics.

Valuation: At 23× earnings, MCD trades 15% below the Restaurants, Hotels & Motels average (27×). Note: one-time items can distort reported P/E.

Bull case

  • U.S. loyalty engagement is tracked with “U.S. loyalty ninety-day active users” at 37.0 (count).: This provides a recurring operating signal tied to repeat behavior and ongoing app engagement.
  • Promotional mix is measured via “Extra Value Meals share of U.S. transactions” at 30.0 (percent).: This helps track how much of U.S. demand is being captured by a key value offering.

Bear case

  • A large portion of revenue comes from franchised restaurants (Franchise segment 4.31B).: If franchise performance weakens, McDonald's franchise revenues can be pressured.
  • The company also relies on sales from company-operated restaurants (Company-Op segment 2.22B).: If consumer demand or same-store economics soften, that portion of revenue can also face headwinds.
Valuation — source: SEC EDGAR (first-party)
Price$273.95
Market Cap$198.37B
P/E Ratio23.0
EV / EBITDA18.1
Price / Book-153.93
Price / Sales7.21
Dividend Yield2.6%
DCF Value (model)$265.36
DCF Upside vs Price-3.1%
Profitability & Growth — source: SEC EDGAR
Revenue (TTM)$26.89B
Net Margin31.9%
Return on Equity-674.8%
Debt / Equity-31.75
Current Ratio1.14
Revenue Growth (YoY)9.4%
EPS Growth (YoY)6.9%
FCF Growth (YoY)-7.8%
Financial Health — source: SEC EDGAR
Altman Z-Score4.69 (safe)
Valuation vs Sector & Industry
Stock P/E23.0
Sector P/E (Consumer Discretionary)21.6
Industry P/E (Restaurants, Hotels & Motels)27.4
vs Sector6.5%
vs Industry-16.2%
Smart-Money Activity — SEC Form 4 / 13F / Congressional disclosures
Insider Sells (12mo)11
Top Institutional HolderVANGUARD GROUP INC ($22.11B)
Institutional Holders Tracked10
Congressional Trades (recent)10
Company
SectorConsumer Discretionary
IndustryRestaurants, Hotels & Motels
CEOChristopher J. Kempczinski
Employees150,000
CountryUS
IPO Date1965-04-21

Related Companies (Business model: Restaurant Operator / Franchisor; 8 closest by market cap)

  • The ONE Group Hospitality, Inc. (STKS)
  • Flanigan's Enterprises, Inc. (BDL)
  • Ark Restaurants Corp. (ARKR)
  • Good Times Restaurants Inc. (GTIM)
  • Premium Catering (Holdings) Limited (PC)
  • Reborn Coffee, Inc. (REBN)
  • GEN Restaurant Group, Inc. (GENK)
  • Noodles & Company (NDLS)
MCD earnings history · MCD institutional & insider holders · MCD KPIs & operating metrics · Congress trades · Insider trades · Short interest · Stock screener

Data as of 2026-06-24.

Figures sourced from U.S. Securities and Exchange Commission (SEC EDGAR) filings and market data. Not personalized investment advice.