Regis Corporation (RGS) Stock

Regis Corporation (RGS) is a Consumer Discretionary stock trading at $26.85 (as of 2026-08-20), with a market capitalization of $67.09M and a trailing P/E of 0.6. Figures are sourced from first-party U.S. SEC EDGAR filings and market data.

Regis Corporation owns, operates, and franchises hairstyling and hair care salons in the United States, Canada, Puerto Rico, and the United Kingdom. The company operates in two segments, Franchise Salons and Company-Owned Salons. Its salons provide haircutting and styling, including shampooing and conditioning; hair coloring; and other services, as well as sells various hair care and other beauty products. The company also offers mobile applications; and operates accredited cosmetology schools. Regis Corporation operates its salons primarily under the SmartStyle, Supercuts, Cost Cutters, Roosters, First Choice Haircutters, and Magicuts concepts names. As of June 30, 2022, the company operated 5,576 salons, such as 5,395 franchised salons, 105 company-owned salons, and 76 non-controlling ownership salons. Regis Corporation was founded in 1922 and is headquartered in Minneapolis, Minnesota.

Understand Regis Corporation: how it makes money

Regis Corporation owns, operates, and franchises hair styling and hair care salons, earning money from salon services (and related hair care product sales) plus franchise royalties and fees and revenue from company-owned salons.

Regis is structured to generate recurring franchise economics through Core Royalties and Fees, so changes in franchise location counts and salon demand (system-wide same store sales) can have an outsized impact on profit versus relying only on company-owned salon performance.

Revenue by segment (latest quarter)
Franchise	$0.1B
Company-owned	$0.0B

Business quality (Solid): Segment structure is clear (Franchise Salons and Company-Owned Salons), but publicly tracked operating signals include both consolidated and system-wide same store sales plus franchise location changes, which can move differently.

Valuation: At 1× earnings, RGS trades 96% below the Personal Services average (17×). Note: one-time items can distort reported P/E.

Bull case

Consolidated demand showed a positive comp: Consolidated Same Store Sales were 2.6 percent.
Technology footprint exists across many salons: Salons on the Zenoti Platform were 1600 count, and Active Zenoti Locations were 1140 count.

Bear case

System-wide comps were down: System-Wide Same Store Sales were -1.3 percent, indicating weaker performance outside the consolidated view.
Franchise footprint declined: Net Decrease in Franchise Locations was 757 count, which can pressure future royalty and fee streams.

Valuation — source: SEC EDGAR (first-party)
Price	$26.85
Market Cap	$67.09M
P/E Ratio	0.6
EV / EBITDA	4.9
Price / Book	0.35
Price / Sales	0.29
FCF Yield	20.5%
DCF Value (model)	$94.66
DCF Upside vs Price	252.6%

Profitability & Growth — source: SEC EDGAR
Revenue (TTM)	$210.13M
Net Margin	58.8%
Revenue Growth (YoY)	-8.0%
EPS Growth (YoY)	190.0%
FCF Growth (YoY)	-19.0%

Financial Health — source: SEC EDGAR
Altman Z-Score	0.69 (distress)

Valuation vs Sector & Industry
Stock P/E	0.6
Sector P/E (Consumer Discretionary)	20.5
Industry P/E (Personal Services)	13.9
vs Sector	-97.2%
vs Industry	-95.9%

Smart-Money Activity — SEC Form 4 / 13F / Congressional disclosures
Top Institutional Holder	BlackRock Fund Advisors ($42.66M)
Institutional Holders Tracked	10

Company
Sector	Consumer Discretionary
Industry	Personal Services
CEO	Jim Brian Lain
Employees	1,945
Country	US
IPO Date	1991-06-21

Related Companies (Business model: Brick-and-Mortar Retail (incl. Omnichannel); 8 closest by market cap; US-domiciled)

Data as of 2026-08-20.

Figures sourced from U.S. Securities and Exchange Commission (SEC EDGAR) filings and market data. Not personalized investment advice.