The Marcus Corporation (MCS) Stock

The Marcus Corporation (MCS) is a Communication Services stock trading at $29.59 (as of 2026-08-20), with a market capitalization of $918.90M and a trailing P/E of 40.5. Figures are sourced from first-party U.S. SEC EDGAR filings and market data.

The Marcus Corporation, together with its subsidiaries, owns and operates movie theatres, and hotels and resorts in the United States. It operates in two segments, Theatres, and Hotels and Resorts. The Theatres segment operates multiscreen motion picture theatres, as well as Funset Boulevard, a family entertainment center. The Hotels and Resorts segment owns and operates full-service hotels and resorts, as well as manages full-service hotels, resorts, and other properties. The company also provides hospitality management services, including check-in, housekeeping, and maintenance for a vacation ownership development. As of December 30, 2021, it owned or operated 1,064 screens at 85 movie theatre locations in 17 states under the Marcus Theatres, Movie Tavern by Marcus, and BistroPlex brands; and operated 8 wholly-owned or majority-owned hotels and resorts, as well as managed 11 hotels, resorts, and other properties for third parties. The company was founded in 1935 and is headquartered in Milwaukee, Wisconsin.

Understand The Marcus Corporation: how it makes money

The Marcus Corporation owns and operates movie theatres, plus hotels and resorts in the United States, and it makes money mainly from ticket sales and theatre concessions, and from hotel rooms and related hospitality revenue (including managed property services).

Because the company runs physical entertainment venues, profit is primarily driven by how many customers it attracts and how much spend per customer it captures, in theatres through admissions and concessions, and in hotels through room occupancy and hotel revenue per available room.

Revenue by segment (latest quarter)
Theatres$0.1B
HotelsRes$0.1B

Business quality (Weak): Latest quarter profitability was weak, with operating margin reported at -12.5%, even though the business generates revenue from both theatres and hotels.

Valuation: At 52× earnings, MCS trades in line with the Entertainment average (53×). Note: one-time items can distort reported P/E.

Bull case

  • Hotels demand metric is trackable on company-owned properties: Average Occupancy Rate (Own Hotels) was 48.9% (latest quarter), giving investors a direct operating measure for the lodging side.
  • Theatres have measurable consumer engagement: Magical Movie Rewards Members were 5,500,000 (latest quarter), indicating an audience base that can support recurring theatre visits.

Bear case

  • Profitability is currently negative at the operating level: Operating margin was -12.5% for the period ending 2026-03-31.
  • The theatre business showed pressure on demand: Theatre Admission Revenue Decline Versus Fiscal 2019 was 21.4% (latest quarter).
  • Hotel revenue efficiency declined: Revenue per Available Room Decrease was -6.3% (latest quarter).
Valuation — source: SEC EDGAR (first-party)
Price$29.59
Market Cap$918.90M
P/E Ratio40.5
EV / EBITDA10.1
Price / Book2.01
Price / Sales1.16
FCF Yield7.3%
DCF Value (model)$24.39
DCF Upside vs Price-17.6%
Profitability & Growth — source: SEC EDGAR
Revenue (TTM)$758.46M
Net Margin1.7%
Revenue Growth (YoY)12.5%
FCF Growth (YoY)198.5%
Financial Health — source: SEC EDGAR
Altman Z-Score2.05 (grey)
Valuation vs Sector & Industry
Stock P/E40.5
Sector P/E (Communication Services)24.4
Industry P/E (Entertainment)39.5
vs Sector66.2%
vs Industry2.6%
Smart-Money Activity — SEC Form 4 / 13F / Congressional disclosures
Top Institutional HolderBlackRock Fund Advisors ($47.00M)
Institutional Holders Tracked10
Congressional Trades (recent)1
Company
SectorCommunication Services
IndustryEntertainment
CEOGregory S. Marcus
Employees2,907
CountryUS
IPO Date1980-03-17

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MCS earnings history · MCS institutional & insider holders · MCS KPIs & operating metrics · MCS financials · MCS investor presentations & press releases · MCS SEC filings · MCS peers · Congress trades · Insider trades · Short interest · Stock screener

Data as of 2026-08-20.

Figures sourced from U.S. Securities and Exchange Commission (SEC EDGAR) filings and market data. Not personalized investment advice.