Wayfair Inc. (W) Stock

Wayfair Inc. (W) is a Consumer Discretionary stock trading at $84.14 (as of 2026-07-24), with a market capitalization of $11.02B. Figures are sourced from first-party U.S. SEC EDGAR filings and market data.

Wayfair Inc. engages in the e-commerce business in the United States and internationally. The company provides approximately thirty-three million products for the home sector under various brands. It offers online selections of furniture, décor, housewares, and home improvement products through its sites, including Wayfair, Joss & Main, AllModern, Birch Lane, and Perigold brands. The company was founded in 2002 and is headquartered in Boston, Massachusetts.

Understand Wayfair Inc.: how it makes money

Wayfair runs an online marketplace for home products, selling furniture, décor, housewares, and home improvement items through brands including Wayfair, Joss & Main, AllModern, Birch Lane, and Perigold, and it makes money from net revenue generated by customer orders.

Wayfair's profit model is driven by how repeatable customer buying is, because delivered orders and active customers translate into net revenue, and repeat customers already account for most orders delivered (79.8%).

Revenue by segment (latest quarter)
US$2.6B
Intl$0.3B

Business quality (Weak): Wayfair has scale in its customer and repeat-order base, but the latest quarter operating profitability is still negative (operating margin of -0.4%).

Bull case

  • Repeat-order momentum: Repeat customers share of orders delivered is 79.8%, with order frequency of 1.88 (last twelve months).
  • Engagement beyond desktop: Mobile device share of orders delivered is 64.9%.
  • Ongoing merchandising and commerce initiatives: Wayfair Verified conversion improvement is 25%, and Wayfair Verified revenue per SKU versus catalog (large) is 20 (ratio).

Bear case

  • Operating losses in the latest quarter: Operating margin was -0.4% (with gross margin at 30.0%), indicating costs are exceeding operating profitability.
  • Customer service cost pressure: Customer service emergencies are 3.7% of net revenue.
  • Execution risk in delivery and service: The business tracks delivered orders (9.4 million) and delivery speed metrics (for example, two-day delivery rate in UK large parcel orders is 60%), so changes in delivery and service execution can affect performance.
Valuation — source: SEC EDGAR (first-party)
Price$84.14
Market Cap$11.02B
EV / EBITDA30.9
Price / Sales0.87
FCF Yield4.4%
DCF Value (model)$30.68
DCF Upside vs Price-63.5%
Profitability & Growth — source: SEC EDGAR
Revenue (TTM)$12.46B
Net Margin-2.5%
Revenue Growth (YoY)7.4%
EPS Growth (YoY)-10.1%
FCF Growth (YoY)-23.8%
Financial Health — source: SEC EDGAR
Altman Z-Score2.67 (grey)
Piotroski F-Score6/9 (moderate)
Valuation vs Sector & Industry
Sector P/E (Consumer Discretionary)21.6
Industry P/E (Retail)18.8
Smart-Money Activity — SEC Form 4 / 13F / Congressional disclosures
Top Institutional HolderFMR LLC ($1.22B)
Institutional Holders Tracked10
Congressional Trades (recent)10
Company
SectorConsumer Discretionary
IndustryRetail
CEONiraj S. Shah
Employees12,100
CountryUS
IPO Date2014-10-02

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W earnings history · W institutional & insider holders · W KPIs & operating metrics · Congress trades · Insider trades · Short interest · Stock screener

Data as of 2026-07-24.

Figures sourced from U.S. Securities and Exchange Commission (SEC EDGAR) filings and market data. Not personalized investment advice.