Williams-Sonoma, Inc. (WSM) is a Consumer Discretionary stock trading at $235.65 (as of 2026-08-20), with a market capitalization of $27.75B and a trailing P/E of 29.2. Figures are sourced from first-party U.S. SEC EDGAR filings and market data.
Williams-Sonoma, Inc. operates as an omni-channel specialty retailer of various products for home. It offers cooking, dining, and entertaining products, such as cookware, tools, electrics, cutlery, tabletop and bar, outdoor, furniture, and a library of cookbooks under the Williams Sonoma Home brand, as well as home furnishings and decorative accessories under the Williams Sonoma lifestyle brand; and furniture, bedding, lighting, rugs, table essentials, and decorative accessories under the Pottery Barn brand. The company also provides home decor products under the West Elm brand; kids accessories under the Pottery Barn Kids brand; and an organic bedding to multi-purpose furniture under the Pottery Barn Teen brand. In addition, it offers made-to-order lighting, hardware, furniture, and home decors inspired by history under the Rejuvenation brand; and women's and men's accessories, travel, entertaining and bar, home décor, and seasonal items under the Mark and Graham brand, as well as operates a 3-D imaging and augmented reality platform for the home furnishings and décor industry. The company markets its products through e-commerce websites, direct-mail catalogs, and retail stores. It operates 544 stores comprising 502 stores in 41states, Washington, D.C., and Puerto Rico; 20 stores in Canada; 19 stores in Australia; 3 stores in the United Kingdom; and 139 franchised stores, as well as e-commerce websites in various countries in the Middle East, the Philippines, Mexico, South Korea, and India. Williams-Sonoma, Inc. was founded in 1956 and is headquartered in San Francisco, California.
Williams-Sonoma sells home goods through brands like Williams Sonoma, Pottery Barn, West Elm, and Pottery Barn Kids, and it makes money by generating sales through stores and e-commerce (with a large share of revenue coming from online channels).
The profit model is mainly driven by sustaining comparable brand revenue across its largest brands while maintaining an e-commerce-heavy sales mix (e-commerce penetration around 65%), which supports a high gross margin level (43.9%) and translates into an operating margin of 16.2%.
| Pottery Barn | $0.7B |
| West Elm | $0.5B |
| PB Kids and Teen | $0.3B |
| Williams Sonoma | $0.2B |
| Global business | $0.1B |
| Other brands | $0.1B |
Business quality (Solid): Strong transparency into brand-level comparable sales and online penetration, with clear store and e-commerce KPIs, but the provided segment breakdown is brand-based and leaves limited visibility into how costs flow across channels.
Valuation: At 25× earnings, WSM trades 32% above the Retail average (19×). Note: one-time items can distort reported P/E.
| Price | $235.65 |
| Market Cap | $27.75B |
| P/E Ratio | 29.2 |
| EV / EBITDA | 16.7 |
| Price / Book | 14.84 |
| Price / Sales | 3.82 |
| FCF Yield | 3.6% |
| DCF Value (model) | $287.27 |
| DCF Upside vs Price | 21.9% |
| Revenue (TTM) | $7.81B |
| Net Margin | 13.9% |
| Revenue Growth (YoY) | 1.2% |
| EPS Growth (YoY) | 0.6% |
| FCF Growth (YoY) | -7.3% |
| Altman Z-Score | 7.92 (safe) |
| Stock P/E | 29.2 |
| Sector P/E (Consumer Discretionary) | 20.5 |
| Industry P/E (Retail) | 19.5 |
| vs Sector | 42.3% |
| vs Industry | 49.3% |
| Top Institutional Holder | VANGUARD GROUP INC ($2.71B) |
| Institutional Holders Tracked | 10 |
| Congressional Trades (recent) | 6 |
| Sector | Consumer Discretionary |
| Industry | Retail |
| CEO | Laura J. Alber |
| Employees | 19,600 |
| Country | US |
| IPO Date | 1983-07-07 |
Data as of 2026-08-20.
Figures sourced from U.S. Securities and Exchange Commission (SEC EDGAR) filings and market data. Not personalized investment advice.