Urban Outfitters, Inc. (URBN) Stock

Urban Outfitters, Inc. (URBN) is a Consumer Discretionary stock trading at $72.59 (as of 2026-08-20), with a market capitalization of $6.21B and a trailing P/E of 12.8. Figures are sourced from first-party U.S. SEC EDGAR filings and market data.

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Understand Urban Outfitters, Inc.: how it makes money

Urban Outfitters sells fashion and lifestyle products through its Urban Outfitters and Anthropologie stores, and also earns revenue from Wholesale and its Nully segment (including Nuuly revenue).

URBN’s profit engine is primarily retail net sales from its Urban Outfitters and Anthropologie brands, with additional contribution from its Nully segment (Nuuly revenue).

Business quality (Mixed): Clear business overview and one operating metric (Nuuly revenue), but segment revenue detail for Wholesale and Nully is not provided in the facts, limiting how precisely retail versus non-retail drivers can be quantified.

Valuation: At 14× earnings, URBN trades 26% below the Retail average (19×). Note: one-time items can distort reported P/E.

Bull case

Multiple revenue streams: URBN operates across Retail, Wholesale, and Nully, which can help diversify results relative to relying on stores only.
Brands targeted to defined customer groups: Urban Outfitters focuses on young adults aged 18 to 28, and Anthropologie focuses on women aged 28 to 45, which supports clearer merchandising focus across the store concepts.
Margin profile converting sales to operating profit: For 2025-10-31, URBN reported gross margin of 36.8% and operating margin of 9.4%.

Bear case

Retail concentration risk: Retail segment net sales are provided as 1.22B out of total revenue of 1.5B, implying a large dependence on retail performance.
Limited visibility into non-retail segment contribution: Wholesale and Nully segment revenues are not provided as clean, quantified inputs, making it harder to assess how much they offset retail swings.
Operating margin leaves less room for cost pressure: With operating margin at 9.4%, unfavorable changes in costs or demand could more directly impact operating profit.

Valuation — source: SEC EDGAR (first-party)
Price	$72.59
Market Cap	$6.21B
P/E Ratio	12.8
EV / EBITDA	8.2
Price / Book	2.38
Price / Sales	1.06
FCF Yield	-0.9%
DCF Value (model)	$105.67
DCF Upside vs Price	45.6%

Profitability & Growth — source: SEC EDGAR
Revenue (TTM)	$6.17B
Net Margin	7.5%
Revenue Growth (YoY)	11.4%
EPS Growth (YoY)	11.9%
FCF Growth (YoY)	1254.3%

Financial Health — source: SEC EDGAR
Altman Z-Score	4.25 (safe)

Valuation vs Sector & Industry
Stock P/E	12.8
Sector P/E (Consumer Discretionary)	20.5
Industry P/E (Retail)	19.5
vs Sector	-37.4%
vs Industry	-34.3%

Smart-Money Activity — SEC Form 4 / 13F / Congressional disclosures
Insider Sells (12mo)	121
Top Institutional Holder	BlackRock, Inc. ($585.64M)
Institutional Holders Tracked	10
Congressional Trades (recent)	1

Company
Sector	Consumer Discretionary
Industry	Retail
CEO	Richard A. Hayne
Employees	11,310
Country	US
IPO Date	1993-11-09

Related Companies (Business model: Apparel, Footwear & Lifestyle Brands + Brick-and-Mortar Retail (incl. Omnichannel); 8 closest by market cap; US-domiciled)

Data as of 2026-08-20.

Figures sourced from U.S. Securities and Exchange Commission (SEC EDGAR) filings and market data. Not personalized investment advice.