Sally Beauty Holdings, Inc. (SBH) Stock

Sally Beauty Holdings, Inc. (SBH) is a Consumer Discretionary stock trading at $16.23 (as of 2026-08-20), with a market capitalization of $1.52B and a trailing P/E of 8.2. Figures are sourced from first-party U.S. SEC EDGAR filings and market data.

Sally Beauty Holdings, Inc. is a specialty retailer and distributor of professional beauty products through two segments: Sally Beauty Supply and Beauty Systems Group. It supplies hair, skin, and nail care and styling products to retail customers, salons, and salon professionals via stores, e-commerce, and sales channels, including franchised locations.

Understand Sally Beauty Holdings, Inc.: how it makes money

Sally Beauty Holdings sells professional beauty products through specialty retail stores and also distributes beauty supplies to salons and salon professionals, making money primarily from net sales across its Sally Beauty Supply and Beauty Systems Group segments.

Profitability is closely tied to customer demand in same-store performance and loyalty-led sales mix, since the loyalty program represents 75% of Sally Beauty sales and the company tracks consolidated comparable sales.

Revenue by segment (latest quarter)
Sally Beauty Supply	$0.5B
Beauty Systems Group	$0.4B

Business quality (Weak): A specialty retailer and distributor with two reportable segments, a large loyalty footprint (17.0 million loyalty members), and operational metrics that focus on comparable sales and e-commerce contribution to net sales.

Valuation: At 8× earnings, SBH trades 58% below the Retail average (19×). Note: one-time items can distort reported P/E.

Bull case

Loyalty is a major part of the sales mix: Loyalty Program Share of Sally Beauty Sales is 75%, and the company reports 17.0 million loyalty members.
Comparable sales are positive on a consolidated basis: Consolidated Comparable Sales is 2.0%.
E-commerce is already a meaningful slice of consolidated net sales: Global E-Commerce Sales as a Percentage of Consolidated Net Sales is 10.6%.

Bear case

Comparable sales can be volatile: Comparable Sales is also shown as -1.5% and there is a metric labeled Consolidated Comparable Sales Decrease of -0.4%, indicating results can soften.
Over-reliance on a loyalty-led sales mix could limit flexibility: With Loyalty Program Share of Sally Beauty Sales at 75%, changes in loyalty behavior could affect overall demand and mix.
E-commerce growth has constraints if penetration does not rise: E-Commerce Sales Penetration is 8.9%, so continued reliance on physical and distributor channels may persist if e-commerce does not expand.

Valuation — source: SEC EDGAR (first-party)
Price	$16.23
Market Cap	$1.52B
P/E Ratio	8.2
EV / EBITDA	5.3
Price / Book	1.74
Price / Sales	0.41
FCF Yield	27.9%
DCF Value (model)	$33.33
DCF Upside vs Price	105.4%

Profitability & Growth — source: SEC EDGAR
Revenue (TTM)	$3.70B
Net Margin	5.3%
Revenue Growth (YoY)	0.2%
EPS Growth (YoY)	23.9%
FCF Growth (YoY)	72.4%

Financial Health — source: SEC EDGAR
Altman Z-Score	2.86 (grey)
Piotroski F-Score	8/9 (strong)

Valuation vs Sector & Industry
Stock P/E	8.2
Sector P/E (Consumer Discretionary)	20.5
Industry P/E (Retail)	19.5
vs Sector	-59.9%
vs Industry	-57.9%

Smart-Money Activity — SEC Form 4 / 13F / Congressional disclosures
Top Institutional Holder	BlackRock, Inc. ($210.21M)
Institutional Holders Tracked	10

Company
Sector	Consumer Discretionary
Industry	Retail
CEO	Denise A. Paulonis
Employees	12,000
Country	US
IPO Date	2006-11-17

Related Companies (Business model: Brick-and-Mortar Retail (incl. Omnichannel); 8 closest by market cap; US-domiciled)

Data as of 2026-08-20.

Figures sourced from U.S. Securities and Exchange Commission (SEC EDGAR) filings and market data. Not personalized investment advice.