1-800-FLOWERS.COM, Inc. (FLWS) Stock

1-800-FLOWERS.COM, Inc. (FLWS) is a Consumer Discretionary stock trading at $4.02 (as of 2026-08-20), with a market capitalization of $257.55M. Figures are sourced from first-party U.S. SEC EDGAR filings and market data.

1-800-FLOWERS.COM, Inc. and subsidiaries provide gift products for occasions in the U.S. and internationally through segments including Consumer Floral & Gifts, Gourmet Foods & Gift Baskets, and BloomNet. It sells items such as fresh-cut flowers and arrangements, plants, personalized gifts, and gourmet foods, including cookies, chocolates, and gift baskets.

Understand 1-800-FLOWERS.COM, Inc.: how it makes money

1-800-FLOWERS.COM sells occasion-based gifts, including fresh-cut flowers and related floral items, gourmet foods and gift baskets, and BloomNet flower delivery services, primarily through its online platforms.

Because the company monetizes occasion-driven gift products sold through its online channels, its profit performance depends on sustaining order volume and managing the mix and economics across its Consumer Floral & Gifts, Gourmet Foods & Gift Baskets, and BloomNet offerings.

Revenue by segment (latest quarter)
Consumer Floral & Gifts$0.2B
Gourmet Foods & Gift Baskets$0.1B
BloomNet$0.0B

Business quality (Weak): Category mix and online reach look established, but the latest reported operating margin is deeply negative, which makes cost control and profitable growth critical.

Bull case

  • Product breadth across gift types: The business spans Consumer Floral & Gifts and Gourmet Foods and Gift Baskets, plus BloomNet services.
  • E-Commerce is a core measurable driver: E-Commerce Revenues is called out as a key operating metric candidate, aligning with how the company sells through online platforms.
  • Gross margin is positive: Gross margin for the latest period is 33.2%.

Bear case

  • Operating profitability is currently weak: Operating margin for the latest period is -32.3%, indicating operating losses.
  • Profitability may be sensitive to demand and mix: Segment-level revenues differ across categories, so changes in order volume or mix can shift overall results.
  • BloomNet appears smaller in reported segment revenue terms: BloomNet revenue is shown as 0.04B in the provided segment revenue candidates, making it a smaller contributor versus the other segments.
Valuation — source: SEC EDGAR (first-party)
Price$4.02
Market Cap$257.55M
Price / Book1.34
Price / Sales0.17
FCF Yield-6.2%
DCF Value (model)$4.82
DCF Upside vs Price19.9%
Profitability & Growth — source: SEC EDGAR
Revenue (TTM)$1.69B
Net Margin-11.9%
Revenue Growth (YoY)-11.6%
EPS Growth (YoY)-44.3%
FCF Growth (YoY)-14.6%
Financial Health — source: SEC EDGAR
Altman Z-Score1.83 (grey)
Piotroski F-Score3/9 (weak)
Valuation vs Sector & Industry
Sector P/E (Consumer Discretionary)20.5
Industry P/E (Retail)19.5
Smart-Money Activity — SEC Form 4 / 13F / Congressional disclosures
Top Institutional HolderFund 1 Investments, LLC ($16.29M)
Institutional Holders Tracked10
Company
SectorConsumer Discretionary
IndustryRetail
CEOAdolfo Villagomez
Employees4,000
CountryUS
IPO Date1999-08-03

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FLWS earnings history · FLWS institutional & insider holders · FLWS KPIs & operating metrics · FLWS financials · FLWS investor presentations & press releases · FLWS SEC filings · FLWS peers · Congress trades · Insider trades · Short interest · Stock screener

Data as of 2026-08-20.

Figures sourced from U.S. Securities and Exchange Commission (SEC EDGAR) filings and market data. Not personalized investment advice.