Bath & Body Works, Inc. (BBWI) Stock

Bath & Body Works, Inc. (BBWI) is a Consumer Discretionary stock trading at $19.66 (as of 2026-08-20), with a market capitalization of $3.96B and a trailing P/E of 5.4. Figures are sourced from first-party U.S. SEC EDGAR filings and market data.

Bath & Body Works, Inc. is a specialty retailer of home fragrance, body care, and soaps and sanitizer products, selling under brands including Bath & Body Works and White Barn. It distributes through company-operated stores and websites in the United States and Canada and through international partner-operated stores via franchise, license, and wholesale arrangements.

Understand Bath & Body Works, Inc.: how it makes money

Bath & Body Works sells home fragrance, body care, and soaps and sanitizer products under brands like Bath & Body Works and White Barn, through specialty retail stores and websites in the United States and Canada, and internationally through partner arrangements (franchise, license, and wholesale).

The profit engine is the company’s branded products moving through two layers of channels, company-operated retail stores and websites (US and Canada) plus international partner-operated retail (franchise, license, and wholesale), so results depend on both internal retail execution and partner-driven distribution.

Revenue by segment (latest quarter)
Bath & Body Works	$1.4B

Business quality (Weak): With only one provided segment view (Net Sales) and no provided operating KPI labels, this panel can describe the channel-based profit model but cannot quantify the specific operating driver investors track from the provided data.

Valuation: At 6× earnings, BBWI trades 69% below the Retail average (19×). Note: one-time items can distort reported P/E.

Bull case

Branded product franchise across multiple channels: The company sells home fragrance, body care, and soaps and sanitizer under Bath & Body Works, White Barn, and other brand names through specialty retail stores and websites in the United States and Canada.
International distribution through partners: International presence is supported by franchise, license, and wholesale arrangements, including partner-operated retail stores.
Scale of company-operated footprint: As of January 29, 2022, it operated 1,755 company-operated retail stores and 338 international partner-operated stores.

Bear case

Channel mix and partner reliance: Because international expansion and sales can occur through franchise, license, and wholesale arrangements, part of the international outcome depends on partners rather than only company-operated operations.
Operational execution across store and direct channels: Results depend on specialty retail stores and websites (US and Canada), so performance can be sensitive to how effectively those channels convert demand into sales for the company’s branded products.

Valuation — source: SEC EDGAR (first-party)
Price	$19.66
Market Cap	$3.96B
P/E Ratio	5.4
EV / EBITDA	4.8
Price / Sales	0.55
FCF Yield	11.3%
DCF Value (model)	$95.30
DCF Upside vs Price	384.9%

Profitability & Growth — source: SEC EDGAR
Revenue (TTM)	$7.29B
Net Margin	8.9%
Revenue Growth (YoY)	-3.2%
EPS Growth (YoY)	85.7%

Financial Health — source: SEC EDGAR
Altman Z-Score	2.25 (grey)
Piotroski F-Score	5/9 (moderate)

Valuation vs Sector & Industry
Stock P/E	5.4
Sector P/E (Consumer Discretionary)	20.5
Industry P/E (Retail)	19.5
vs Sector	-73.4%
vs Industry	-72.1%

Smart-Money Activity — SEC Form 4 / 13F / Congressional disclosures
Top Institutional Holder	VANGUARD GROUP INC ($522.69M)
Institutional Holders Tracked	10
Congressional Trades (recent)	1

Company
Sector	Consumer Discretionary
Industry	Retail
CEO	Daniel Heaf
Employees	8,975
Country	US
IPO Date	1982-04-01

Related Companies (Business model: Brick-and-Mortar Retail (incl. Omnichannel); 8 closest by market cap; US-domiciled)

Data as of 2026-08-20.

Figures sourced from U.S. Securities and Exchange Commission (SEC EDGAR) filings and market data. Not personalized investment advice.