Rush Enterprises, Inc. (RUSHB) is a Consumer Discretionary stock trading at $77.42 (as of 2026-08-20), with a market capitalization of $6.21B and a trailing P/E of 23.7. Figures are sourced from first-party U.S. SEC EDGAR filings and market data.
Rush Enterprises, Inc., through its subsidiaries, operates an integrated network of commercial vehicle dealerships in the United States, including Rush Truck Centers, selling new and used commercial vehicles from multiple manufacturers. The company also provides related parts, service and repair, financing and leasing or rental services, and commercial vehicle insurance, along with select installation and upfitting and related offerings such as tires, trailers, and telematics.
Rush Enterprises operates commercial vehicle dealerships and related services, selling new and used trucks, aftermarket parts and services, and providing financing, leasing, and insurance through its Rush Truck Centers network.
The profit model is structurally linked to how vehicle sales translate into recurring aftermarket opportunity, which is captured by the Aftermarket Absorption Ratio.
| Vehicle Sales | $1.0B |
| Aftermarket | $0.6B |
| Lease Rental | $0.1B |
| Financing/Ins | $0.0B |
| Other | $0.0B |
Business quality (Weak): The company has a diversified dealership revenue mix (vehicle sales plus a sizable aftermarket business), but profitability is modest, so results can be sensitive to changes in vehicle sales and aftermarket demand.
Valuation: At 23× earnings, RUSHB trades 20% above the Retail average (19×). Note: one-time items can distort reported P/E.
| Price | $77.42 |
| Market Cap | $6.21B |
| P/E Ratio | 23.7 |
| EV / EBITDA | 11.8 |
| Price / Book | 2.64 |
| Price / Sales | 0.87 |
| FCF Yield | 7.5% |
| DCF Value (model) | $54.06 |
| DCF Upside vs Price | -30.2% |
| Revenue (TTM) | $7.43B |
| Net Margin | 3.5% |
| Revenue Growth (YoY) | -4.7% |
| EPS Growth (YoY) | -12.5% |
| FCF Growth (YoY) | 147.7% |
| Altman Z-Score | 4.44 (safe) |
| Piotroski F-Score | 6/9 (moderate) |
| Stock P/E | 23.7 |
| Sector P/E (Consumer Discretionary) | 20.5 |
| Industry P/E (Retail) | 19.5 |
| vs Sector | 15.5% |
| vs Industry | 21.1% |
| Top Institutional Holder | DIMENSIONAL FUND ADVISORS LP ($83.19M) |
| Institutional Holders Tracked | 10 |
| Congressional Trades (recent) | 1 |
| Sector | Consumer Discretionary |
| Industry | Retail |
| CEO | W. Marvin Rush |
| Employees | 7,827 |
| Country | US |
| IPO Date | 1996-06-07 |
Data as of 2026-08-20.
Figures sourced from U.S. Securities and Exchange Commission (SEC EDGAR) filings and market data. Not personalized investment advice.